(Newswire.net — October 27, 2020) —
Because people are home during the pandemic, they are spending more time online. Many are purchasing items on the Internet rather than going into a physical store. Pinterest is a great platform to find recipes, figure out cool projects to do with the kids, and even get ideas for redecorating. Therefore, it is one way that users are navigating this tricky time and trying to make the most out of a bad situation. Thus the value of Pinterest stock rises.
An Overview Of Pinterest
Pinterest is a social media platform that is unlike anything else currently available. Users “pin” images and links to content that they are interested in and want to revisit later. They can set up their own “boards” to easily group the visual content the way they want, and their feed reflects what they are searching for and pinning.
Who Is On Pinterest?
Pinterest started out as a platform that was used primarily by women, and women still make up the largest share of users (70 percent) [1]. However, things have changed over time, and men are now using Pinterest more than they ever did in the past. It is important to look closely at the demographics to get a clear picture of who is on Pinterest, though. About half of all millennials frequent the platform. In addition, around 40 percent of homes that make more than a hundred thousand dollars a year use Pinterest [1]. Finally, Pinterest has more users than either Snapchat or Twitter in both the 18 to 29 year old age group and the 30 to 49 year old age group [2].
Why Should Marketers Be Excited About Pinterest?
There are hundreds of millions of people logging on to Pinterest on a daily basis. It is also important to note that these users aren’t just trying to find a way to cure their boredom online. Instead, they are actually searching for things that they are interested in. Compared to other platforms, many more people actually try out something they find on Pinterest rather than just glancing at an idea or product and moving on. The fact is that users on Pinterest are also active shoppers. More than 90 percent utilize the platform when they are thinking about making a purchase, trying to figure out what to purchase, or are actually buying something.
People that want to learn a new skill realize quickly that Pinterest is the place to be. People that want to figure out how to do something in a different way go on Pinterest. People that want to explore things that they know nothing about check out Pinterest. As a result, businesses love advertising on this platform because they know that people are likely to make a purchase based on what they see.
Advertising on Pinterest makes a lot of sense, because in doing so, a business is likely to get results. The ad platform on Pinterest is just starting to expand, and there is a lot of opportunity for growth. Pinterest users are active, engaged, and ready to buy. From an investor standpoint, this is great news and definitely a reason to take a second look at Pinterest stock as an investment opportunity.
As you can see, there is tremendous opportunity for a marketer that is looking to advertise or promote a business on social media. Pinterest is essentially a platform full of warm leads, and there is a lot of room to grow. Pinterest has users that are ready and willing to make purchases, and they have the opportunity to monetize it in a variety of ways. As an investor, this should excite you.
Why Should You Invest In Pinterest Stock?
1. Advertisers Like It
The opinion of the advertisers affects an investor’s bottom line, so the fact that advertisers are interested in Pinterest is a good sign. The Pinterest stock price is still relatively low, however, because the advertising platform is essentially in its beginning stages. Advertisers will see the inherent value in this platform, as there is a lot of potential for growth. That means that they will likely continue to put their money into Pinterest, which only means good things for the investors that are counting on this platform.
2. It’s More Popular Than Ever
Pinteresthas been popular among the younger generation almost since its inception. However, that popularity continues to increase, which is good news for investors. It is also important for a social media platform to have a diverse group of users; people in the 30 to 49 year old age group, for example, are active on Pinterest too, so there are assurances that it will continue to be used across much of a user’s life.
Pinterest stock is a solid option. It wasn’t slowed down too much by the COVID-19 pandemic, which made investors really sit up and take notice. It’s still growing and attracting new users, while at the same time staying true to a lot of what made it popular when it first came out. Assuming Pinterest continues to take hold in other countries as well, there really is no limit to what it can achieve. It is doing well and looks like it will only continue to do better over time, so it definitely deserves some serious attention from investors. From a stock perspective, Pinterest Stock may be just what you are looking for in a solid long term play.