(Newswire.net — November 22, 2020) — In the past, when people think about the casino, an image comes up in mind where men clustered around tables having smoky poker dens or cigars and whisky in hand. The only women visible in such a scenario were the casino staff or beautiful trophy wives. The demand for the land-based casino has brought more and more women gamblers to casinos, but they are still less than men. The real change in the number of women’s involvement in the casino industry is seen after the advent of online casino platforms.
Women now do not feel uncomfortable to visit a land-based casino to gamble; they can now try out various online casino games available at Betzest Casino to play virtual games and win. As mobile devices have taken over, women can now access various online casino sites and play games anywhere and anytime they want.
The female population is a large targeted area for casino owners, and there are lots of women around the world who love to enjoy playing casino games. Hence, casino owners are making use of various tools to attract women; they are-
1. Design Of The Casino Website
Online casino sites have shifted from old fashioned macho style themes to a more neutral theme that all genders love globally. Some may use different color combinations or layouts to target female players, but mainly they prefer giving a generic look to the website. The range of slots and casino games range from person to person. Some game developers design the casino games while keeping the female players in mind, including cute animals in the game, new colorful themes, and feminine color patterns.
2. Social Media
Women do spend a lot of time on social media, mainly on Facebook or Instagram. Online casinos get lots of benefits from these social media by just enabling the linking option. Women are very enthusiastic about playing casinos. They are happy to share their thoughts and activities on social media, making casinos popular among other women players and getting them involved in the games.
3. Advertising Themes
Land-based casinos promote gambling in a glamorous way to attract both men and women players. They even focus on games, winning, and fun. But, the social promotion of the casino has become quite recognized these days. Women are now making social media groups where they join various other women to share their thoughts and activities about casinos and gambling. This way, casino sites are increasing in demand, and they have a huge client base where most of the players are women.
4. Women Success Stories
As per casino gender statistics, women tend to stick to wagers based on luck rather than playing strategic casino games. Women mainly prefer to play slot games, lotteries, and online bingo games. Whereas, we all know that poker is a male-dominated game, with very few women taking part in it. But, we have seen lots of success stories regarding women winning poker games.
Hence, it is clear that women’s involvement in casino games has increased a lot from the above point. More and more women are playing casino games online across the world. To play a casino game, check out popular sites available.