(Newswire.net — December 17, 2020) —
Did you know that there are between 12 million to 24 million eCommerce websites across the entire world? Whether you are driving people to your online store thanks to paid advertisements, content marketing, digital marketing, or affiliate referrals when people leave your site without spending anything that is a missed opportunity.
Keep reading to learn how you can improve your eCommerce conversion rate.
1. Live Chat Support
A great way to improve your conversion rate is to add live chat support if it is possible. Because everyone wants instant answers to their questions a live chatbot and live customer service will help keep your potential and current customers happy.
2. Session Replay
Investing in session replay will be the best way to know what your website users are interacting with and where they are losing interest. This technology will record videos of anonymous real live users interacting with your apps or your site. Then, a team will watch back the videos and analyze if there are any problems causing users to derail or get frustrated.
The great thing about this is that you will not have to spend hours upon hours trying to guess what problems are behind your web analytics data.
3. Create Urgency
When you create a sense of urgency for website visitors you are giving them the Fear of Missing Out also known as FOMO. You can do things like let them know how many are left of each product because when someone really wants something they will not run the risk of you selling out.
You can also have a plugin showing how many people are currently viewing the product, or how many have viewed the product. These numbers will give people a sense of urgency and will help them convert on their first visit.
4. Abandoned Carts
If you set up an automated reminder of an abandoned cart you can greatly increase your chances of converting the potential customer into a paying customer. Sometimes people will put items in their cart and get distracted and forget to complete their purchase.
This reminder option will reach out to a customer through their email or text message and encourage them to not forget the items in their cart and remind them to complete their purchase. You can use different angles to bring them back to your store because you already know what products they are interested in.
5. High-Quality Images
If your images are high quality it will make it easier for a customer to visualize the product better. The more they can visualize that product the higher your chances are of them converting.
For eCommerce, you want to use shadows when taking your pictures to help increase the depth of the image. You want to make sure you take relevant and engaging pictures to help the customer make a final decision.
6. Videos Sell
Although well-taken pictures say a lot about a product, a video will work wonders for you. Most users have super short attention spans, so you want to use video to hook them within a few seconds. Remember you want to work your show magic to have the most impact.
7. Product Snippets
If you take the time to add a snippet of information about the product, this will help potential customers decide yes or no. For online manuals and guides, this strategy works really well. You can show a piece of the material to the client and help you hook them.
Once someone is interested and hooked, a customer is more likely to finish the purchase.
8. Guarantees
When you add a 30 day or 60-day product guarantee you will naturally start selling more products. This gives customers peace of mind that you really believe in your product and if something goes wrong or you are not happy you can easily get your money back.
You don’t have to worry about everyone asking for their money back, especially if your products are great and you are being honest as far as the descriptions and product information.
9. Different Payment Methods
You always want to have the customers desired method to pay as an option. The last thing you want is someone to leave their cart because you do not accept PayPal, Amex, or Discover. PayPal has actually become one of the most preferred and used payment methods.
Trust us, accepting PayPal will increase your conversions because nowadays people do not even have to have their credit card on them to complete a purchase via PayPal making it easier for the customer to complete the buying process on the first visit.
10. Fewer Steps When Checking Out
When you reduce the number of steps someone has to go through when checking out, you will also increase your conversion rate. Customers will get turned off going through multiple screens before finalizing their purchase.
We also recommend adding a button letting them know how many steps are left or what step # they are currently on. This will help them see the light at the end of the tunnel instead of getting frustrated and leaving. The key is to get rid of any redundant unnecessary steps.
Ready to Level Up Your eCommerce Conversion Rate?
Now that you are familiar with our top tips on how to increase your eCommerce conversion rate, you can get to work and start implementing the tips that sound perfect for your needs and your business.
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