(Newswire.net — January 4, 2021) —
One major key to ensure you’re seeing success for your eCommerce site is to stay on top of current trends in the world of digital marketing. So what trends are we anticipating for 2021, and what can you do to properly prepare for these projections? Take a look at some of the top eCommerce trends for the new year to help round out your strategy so you can generate the success you’re looking for!
Third Party Cookie Phase-Out
Google is planning on completely phasing out third party cookies by 2022, and I anticipate there will be some significant changes in 2021 as they work to phase things out come 2022. For a long time, we’ve relied on third party cookies to help track things like site visitors and run programmatic marketing campaigns through Facebook, Amazon, Doubleclick and more. With a total phase-out in place, it’s important that eCommerce businesses consider how this is going to impact their revenue stream if they are generating most of their revenue from Facebook, Instagram and other DSP platforms.
Facebook Conversion API
Facebook has launched their Conversion API, a way for advertisers to more easily track consumers. This used to be done solely using the Facebook pixel, so it’s important that your eCommerce business starts using the new Conversion API in order to continue tracking your customers effectively. More importantly, you need to be able to gather audience insights so you can hone in on targeting the right audience.
Prepare for the Next Google Update
We all know that Google is a massive component for how people use the internet, so when they let us know that an update is coming, it is important that you are aware of the changes and make plans to properly prepare your website to maintain if not grow your organic website traffic. The major point of the May 2021 Google update is to improve the amount of time it takes to load the largest piece of content/information on the site. It is rare for Google to give site owners and developers a heads up on major algorithm updates, so take note and prepare your eCommerce site’s technical SEO services roadmap now.
Mobile and Social Commerce to Outshine
The rise in mobile usage has been happening for years however, video consumption surged and is estimated that 63% of mobile traffic is from video. Because of this, Google has been working on making YouTube a shopping destination, which will have a big impact on social commerce. Consider what you can do to improve the mobile experience for your site visitors since almost 73% of shoppers are making their purchases from their phones. eCommerce sites can’t ignore the role mobile is playing in finding and purchasing products online.
These are just a few of the major trends that are expected to come in 2021. In the world of eCommerce, things are constantly changing and evolving, so set aside some time to do your research and prepare your business for 2021.