A report on mobile-friendly email marketing campaigns has been launched by U Win Marketing. The team explain it is one of the most effective marketing strategies to increase sales and awareness.
A new report has been launched aimed at business owners, freelancers, and individuals who want to learn how to create mobile-friendly email marketing campaigns that turn leads into conversions. The U Win Marketing team explain email marketing is one of the most effective tools available to business owners for multiple reasons.
Read the report in full at http://uwinmarketing.com/email-marketing-strategies
The newly launched report explains the reasons why mobile-friendly email marketing is ideal for business owners if they get it right. The U Win Marketing team explain they offer a webinar for interested parties that aims to help people avoid the most common mistakes or improper strategies when they are starting out.
For instance, the team explain customization is an important element of any email marketing campaign as it ensures customers feel valued and cared about. The team add that while it can be overly time-consuming to tailor the content to every reader, it is possible to personalize the email by addressing the customer by their name.
Using pronouns such as ‘you’ can also help improve the overall customer experience. The importance of mobile-friendly email campaigns has increased in recent years explain the team. This is because customers increasingly rely on their mobile phones and portable devices including watches to catch up on their emails while they are away from their desk.
In addition, surveys show 47% of emails are opened through a mobile device, which means companies and brands have a better chance of reaching more customers when they make their emails mobile friendly.
Frustrations caused by emails that do not format correctly to a smaller device screen can result in people deleting or ignoring emails or unsubscribing from a mailing list in the worst-case scenario. The team recommend using single templates, bigger fonts, and email designs that are responsive.
A spokesperson said: “Whatever your campaign, do not forget to provide a call to action. Your goal may be to get people to purchase your products, but you have to offer them something in return. You can increase your sales through email marketing whether you are new to it or have unsuccessfully tried it before.”
To read the report in full, interested parties are invited to visit the link provided.