(Newswire.net — January 29, 2021) — The idea of trying to achieve breakout success as an online store owner can be quite an intimidating prospect, especially since there is an uncountable number of other online shops trying to achieve the same thing. When there are so many other business owners clamoring for the attention of the same target audience, it can be easy to be a little discouraged. Fortunately, there are ways to alleviate the situation and gain a bit of a head start when it comes to standing out for the crowd, with one of the most popular being the use of an online marketplace such as Amazon. As a matter of fact, Amazon Marketing Services have their own advertising system that works separately from most other types of digital marketing on the Internet.
Instead of having the primary website be the only source of products and services rendered, a company can revitalize their chances by selling their products for Amazon. It pays to make use of such a popular marketplace, as it is highly likely that a company’s target consumers are making good use of Amazon due to its easy-to-navigate interface and list of features. Most online shoppers can appreciate an online store that knows how to get to the point, and there are few that know how to attract online visitors more than Amazon!
When it comes to search engine optimization (SEO) and general search data, nothing comes close to Google. When it comes to an understanding of social media and various interest levels, Facebook is king. When it comes to what people want to purchase and why, Amazon is the way to go — and Amazon Marketing Services can help any business forge ahead. Here is just a quick guide to Amazon Marketing in 2021.
The idea of bidding for keywords
Those who have made extensive use of Adwords will likely feel right at home when it comes to the use of Amazon’s advertising platform. Similar to how Google might try to advertise certain websites through the paid results page, Amazon has a similar part of the search results page for their products. Business owners can earn a spot by bidding for specific keywords, which is quite similar to how Adwords works. By making bids and gaining a spot on the paid results, the advertiser is then charged a fee whenever a curious online shopper clicks on the product.
It is a highly effective means of marketing in Amazon, and even a startup could find an adequate amount of success trying to bid for keywords, though it pays to understand what type of keywords to use. The best part is that the fee an advertiser pays for every click is surprisingly low compared to many other similar advertising methods on the market — making it viable for businesses large and small.
A category strategy with Amazon Marketing Services
While it can be somewhat complicated for the inexperienced shop owner, a little bit of practice goes a long way when it comes to successfully marketing products on Amazon. It all starts with the account’s structure, which is the foundation of the marketing campaign. If the foundation is solid, success will follow. It works by making use of a different campaign for the user’s main product categories, and then being more specific with keywords under each category. It also helps to separate each category into two or three ad groups to ensure that the keywords can be as specific as possible.
Advertising on Amazon is all about ensuring that the foundation is as relevant to the products as possible. Without such knowledge, it is entirely possible for an online store owner with quality items to sell only the bare minimum of their products while their competitors rake in the rewards.
How to bid for success in Amazon
Considering how many keywords are being bid for in Amazon’s advertising platform, it can be easy to feel a little overwhelmed or unsure of what keywords to choose. The use of the campaign strategy above ensures that there is always a set of keywords the user can utilize to the best of their ability, but there are other ways to get ahead, specifically for smaller and lesser-known brands.
For example, if the online shop is all about selling art supplies, there will likely be plenty of other competitors out there looking for the same thing. Doing a general search on art supplies or the keywords in the above structure can yield plenty of results, though the items at the top of the list are the most crucial. Looking at the keywords for said products, it would be a good idea to bid for the most popular keywords shown in general searches for the products the user sells. That way, it increases the odds of online shoppers coming across the user’s products instead of their competitors.
Do not forget the marketing outside of Amazon!
Last but certainly not least, aside from the use of Amazon’s advertising system, there are Amazon Marketing Services outside of the online marketplace, specifically with search engine optimization. SEO solutions are one of the most common ways to advertise a company, and it can boost brand recognition by a surprising amount. While the use of Amazon’s in-site advertising can help, it never hurts to make use of other avenues to gain brand exposure.
Successfully utilizing Amazon and Google’s advertising platform can result in double the revenue. There is also the primary website to consider, as it is often not enough to sell products on an online marketplace. It would also be a good idea to have a primary website for users who do not prefer Amazon’s system.
Without a doubt, the use of Amazon Marketing Services both inside and outside the online marketplace can yield fantastic results. It is not only effective for large businesses, but small companies still looking to make their mark. After all, SEO solutions can be quite cheap, which means an online store owner could potentially make use of all digital marketing avenues to make the most out of the situation.