(Newswire.net — February 17, 2021) — As more people across the world continue to use social media to connect, strategic opportunities in e-commerce are steadily increasing. This trend has made it practical for digital marketers to reach a larger audience as more social media platforms adapt to e-commerce. With an effective social media marketing strategy, it is possible to leverage significant traffic and viable leads through an online marketing funnel.
A significant advantage presented by digital marketing other than cost-effectiveness and demographic targeting is the ability to track and measure the results of a marketing strategy. This was almost unattainable with traditional marketing models. Social media marketing is pivotal to digital marketing, and it has improved the relationship between online buyers and sellers.
Anyone Can Leverage Opportunities in The Digital Economy
During the Coronavirus imposed lockdown, many people have come to appreciate the convenience of a digital economy and its numerous opportunities for people working remotely. Even those who have lost their income sources to the economic meltdown are discovering new digital careers suited to their skills. What’s even more fascinating is the fact that the digital economy still accommodates even individuals without special skills.
Today, all you need is a good internet connection and a smart device to learn a trade on the internet. Some of the best online operators offering real opportunities during the Covid-19 crisis are online gaming companies. These have come in handy during the pandemic and offer a wide variety of options to players. Major gaming landscapes like Sweden have managed to salvage part of their economy and accommodate global gamers. Like the best digital marketers out there who rely on data to guide their social media campaigns, new players seeking to launch a gaming career need to orient themselves with the ins and outs of this particular niche. For instance, anyone seeking to leverage opportunities in the Swedish online gaming industry, it is advisable they analyze the Sweden gaming statistics and numbers first to single out the most viable opportunities. With data, online opportunities can be interpreted from a more objective lens. Swedish unlicensed casinos are also very popular among players that are looking for better offers on bonuses and bets.
For upcoming e-commerce enterprises, relying on Google alone is not enough to popularize a site. Therefore digital marketers have to diversify on ways to generate more traffic to their landing pages. From the list of popular social media platforms, you will find that some are better suited to mobilize traffic than others. Below is a review of best social media sites to generate traffic.
Facebook is the biggest social media site, with over 2.44 billion users every month. It is safe to say that almost everybody on social media has a Facebook account. It not only helps people connect, communicate, share videos, pictures and ideas but also helps businesses market their products across a large audience.
Facebook also allows you to boost reach through paid ads to reach a greater audience and generate more traffic.
Twitter might not be the site that pops into your mind when you think of sharing your content, but it’s very efficient for traffic generation due to its large audience. It is mainly used to engage in relevant and trending topics, and it records approximately 138 million users every day. If your content is viral, then Twitter could be the best platform to share it.
Did you know that Pinterest drives more traffic than Google +, You-tube and LinkedIn combined? If high-quality images characterize your content, then all you need is to post the images in the required category, and Pinterest will drive the traffic to your website. In a month, it records an average of 175 million users.
You-tube
You-tube involves sharing of videos. People interact through watching and commenting on the videos. To generate traffic through you-tube, you will be required to host your videos with a backlink to your website to allow people to visit your website for more information every time they watch your videos. You-tube has over 2 billion active monthly users.
Reddit is the website to use when you want to generate traffic quickly. It helps you get instant massive traffic, especially when your content is viral. It involves commenting, upvoting or downvoting content shared on the platform. The secret is knowing what content to share and at what time.
Scoop.it
Scoop.it comes in two different versions. A free version for individuals and a premium version for businesses. It offers a solution for content creation by helping you discover new content depending on your interest. You are then able to create your own scoop.it boards where you add content from your blog/website.
Instagram is one of the fastest-growing social media platforms. It involves the sharing of videos and photos. It records over 500 million active users every day. It is best used when your target audience is people between 18-34 years.
SlideShare
SlideShare is the world’s largest platform for sharing or discovering presentations. If you have created an amazing power-point presentation, then SlideShare is for you. All you need is to upload your presentations with clickable links directing the users to your website. SlideShare allows you to share documents, webinars, videos, PDF’s and infographics too.
Quora
Quora is not only a Q&A site with topics to brainstorm, discuss and follow but also a network to help generate traffic. Influencers mainly use it. Answering a question as the first person gives you better exposure.
LinkedIn has a publishing platform where you can publish your content. It has over 500 million members and is a good platform to create and grow your professional brand.
Medium
It is a powerful platform for re-purposing content. Medium allows you to publish articles or republish your blogs with a backlink to your blog to allow it to reach a broader audience. Medium may not be a social network, but it is a great place to share your content.
Bizsugar
Bizsugar is a platform where you can share your articles, blog posts, podcasts and other content. It is best for entrepreneurs. Content posted on bizsugar must be related to entrepreneurship. A catchy and relevant title and description are necessary for your article to get many votes.
We advise you to specialize in growing your influence in a single social platform before proceeding to another platform.