What Is the Key To Increasing Online Sales Conversions?

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(Newswire.net — March 11, 2021) — An online sale conversion means the percentage of visitors who buy something from your website. This is measured over a certain time. Online conversions are a broad topic, as they can cover the entire online user experience – from whether they add a product to a cart to social media engagement. For this piece, we’ll be focusing on the sales element, and how you can improve yours. 

Quality Shipping 

A factor that can impact a potential customer’s decision to buy is shipping prices. How quickly can they get their package, and how much will it cost them? You need to offer affordable and realistic postage prices. Make sure to include next day shipping to give your company that needed edge. Enlisting the help of courier services can make your life much easier. They can do the postage work for you, allowing you to focus on your business. 

Detailed Listings

Let’s focus on the products themselves. Shopping online, while convenient, does come with its drawbacks. Mainly your customers can’t physically hold or try on the product. It is your job to provide detailed listings. This includes high-quality photos and videos. Ask yourself what would you know about this product before buying it? Try to think of all the possible, potential, questions then make the listing answer them. 

Effective Website

It’s time to take a step back and look at the website as a whole. Easy navigation is essential for online sales. Minimise the number of clicks between your homepage and check out. It should be easy for your customers to find what they’re looking for. You can help their search by clearly labelling your website sections, and have simple calls to action for buying products. Remember, there are plenty of online stores out there and if yours doesn’t cut it, the customer will simply go elsewhere. 


You also want to ensure that people can find your website. Research keywords in your industry. What kind of things are people searching for? Then find ways you can get those phrases appearing on your site. It should be search-engine friendly.  


Reviews will also play an important role in boosting your online sale conversions. 93% of people say that online reviews impact their buying decisions. Alongside, 91% saying they trust reviews as much as a personal recommendation. Reviews help bring your listings to life. Take the time to build your review count. Also, it’s important to respond to negative reviews. This shows your brand is responsive and happy to resolve any issues. 

There is a wide array of tactics you can try to increase your online sale conversions for your business. Remember, it’s about creating the best possible experience for your customers. Do you have any tips for increasing online sale conversions?