Business Review Platform User Generated Content For Brand Engagement Launched

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A business review platform for user generated content has been launched. Vocit is designed to help brands build trust and foster brand-consumer relationships by highlighting positive experiences.

A new business review platform focused on user generated content has been launched. Vocit is designed to help brands build trust, increase engagement, reassure decision makers, and foster brand-consumer relationships by highlighting user generated reviews in exchange for rewards.

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The newly launched platform is particularly useful for new brands and stores that want to quickly build a positive reputation and gain the trust of potential customers. Business reviews are increasingly important as companies continue to compete for customers both on and offline.

Negative online reviews can be damaging to brands, especially if they cause negative Search Engine Optimization (SEO) results. Vocit gives consumers power and places the emphasis on their personal story and brand experience. The process is user-friendly and involves three simple steps; businesses request content, they offer a reward in exchange, and users create the content.

Vocit says user generated content should be viewed as a useful brand marketing tool. It says 60% of consumers believe user generated content is the most authentic and most influential form of marketing. Brands that focus on authentic messaging and products resonate highly with engaged consumers who expect more.

84% of consumers are influenced by user generated content on company websites. Social media engagement and activity is another way brands can target consumers, particularly if they have products that can be championed by influencers.

Rewards in exchange for reviews can include perks like coupons, discounts, and promotions. Brands are also encouraged to create competitions whereby customers share their experiences, which can generate website traffic and engagement.

A company spokesperson said: “Vocit is based on the idea of human connections and relationships. Our founder Justin Embry is passionate about personal connections with people, ideas, and businesses. He says loyalty for real connections has dropped as virtual interactions have increased and it is frustrating when companies bombard us with unwanted advertising based on our data.”

“Vocit offers a new way for you to stay connected with your favorite brands so you can get what you want, when you want it, the way you want it,” they added.

To find out more, interested parties are invited to visit the link provided.