A detailed guide has been published to help Amazon sellers understand and get the maximum benefit from the new Amazon Posts tool, which will bring social media creativity to the Amazon platform.
Nuanced Media has published a guide to Amazon’s latest seller-help innovation, Amazon Posts. Amazon Posts is an attempt to harness the power of social media in a way that allows Amazon sellers to use the new platform to grow their business.
Further details are available at https://nuancedmedia.com/amazon-posts-social-media-how-to-use
Many sellers on Amazon do not fully understand how to utilize Amazon Posts. Nuanced Media has published the guide to help sellers make full use of the new tool.
The program offers sellers the opportunity to create Amazon social media posts – hence the name, Amazon Posts. Amazon then places these posts in front of the millions of browsers that perform searches on Amazon each day.
Potentially a strong marketing tool for sellers, Amazon Posts seeks to gather the creative effort that is being put into social media by sellers and ally it to the power of the Amazon platform to create a potent marketing tool. Used effectively, the tool enables sellers to build their brand and grow their business.
Much like normal social media, the tool encourages people to engage with a brand and with products, enabling them to stand out from the crowd. The Nuanced Media guide highlights how important this is in a marketplace with over 25 million sellers.
Still in beta mode, the tool is currently only available to US Marketplace sellers who are part of and registered for the Amazon Brand Registry.
Nuanced Media’s guide explains the features that are available such as links to product detail pages to encourage purchases, category tags, and feeds that buyers can follow to make immediate purchases. Having a similar look and feel to Instagram posts, providing quality images will be essential for success, as will focusing on the lifestyle aspect of products.
Detailing the five main reasons sellers should adopt the new tool, the guide also explains exactly how the new tool works and how sellers can get started using the new tool. It has a useful ‘Best Practices’ section, explains where the posts appear, and details key strategies that sellers may wish to adopt.
A spokesperson for Nuanced Media said: “Imagine creating an Amazon social media post all about your product and Amazon placing it in front of the thousands of people who purchase products just like yours. Our guide explains everything you need to know to be able to utilize this new tool to grow your business and your brand.”
Further information is available at https://nuancedmedia.com/amazon-posts-social-media-how-to-use