(Newswire.net — March 5, 2021) —
What is Content Moderation?
Human content moderation is the process that involves assessing, monitoring, and filtering
content that has been uploaded on online platforms. There are commonly two forms of
moderation regarding being pre-moderation, which involves moderation of content before its
submission. On the other hand, post-moderation is a process where the content is analyzed later
after it has been posted to help discard potentially sensitive and harmful information. We see a
surge in how businesses interact with their clients, and content moderation is becoming an
important strategy to follow and embrace. In its absence, it may become impossible for
companies to maintain high standards across the site areas. It also becomes unfortunate to see
companies risk their image and brand reputation, which they worked hard to build.
Choosing the Ideal Content Moderation Services
There are several content moderation service providers in the market today. However, it’s your
role and duty to locate one that meets your business needs and requirements. Below are some
helpful insights to help you land on the ideal human moderation services.
Confirm if the service provider has a good command over content moderation
First of all, you need to make sure that the company has experience with content moderation
services. Aligning the company and knowing the strategy is essential for effective coordination.
In addition, knowing their policies and rules for providing quality service can help prove their
worth. Companies with a robust training model are suitable for regulators. However, ensure that
the service provider you decide to work with has a dedicated social media content manager. The
task is not for the faint-hearted, and it requires a unique set of skills and visions, taking into
account the coordination rules.
Identify your business needs
It is important to identify and understand the nature of your business and the type of social media
moderation services it requires. You need to know the types and categories of content that need
to be considered. You need to fill out a list of platforms, and the amount of content published
daily. You must work with a company that understands your business needs and requirements.
The more reliable your platform is, the better the interaction with the user. So you can see that
user-generated content is increasing on the platform.
Know the moderation methodologies of the company
It’s not amusing to find most companies use text recognition software and artificial intelligence
image to render content control services. However, AI-based systems have some limitations
which restrain them from working for a limited time duration. In addition to customizing
automatic AI, it is essential to note that some service providers use hybrid or human moderation
techniques. The strategies mentioned above are better off than artificial intelligence.
Most of the companies rely on AI image and text detection software for Content Monitoring
Services. But, AI-powered content moderation systems have some limitations, and they can work
only to a certain extent. Apart from automated AI moderation, some companies involve human
or hybrid moderation techniques. These methods are more efficient as compared to AI. Human
Moderation consists of Pre-moderation, where the content moderators monitor and refine the
content before allowing its publication.
Surveillance is a more effective way to monitor content when there is a better understanding of
user behavior on the Internet. For regulatory and moderation reasons, the content moderation
service removes conflicting content when it is detected. Therefore, content that violates the rules
and policies of any online platform should be discarded since it may create a toxic and unhealthy
environment for the clients and users.