Using Retail Shelving to Boost Your Sales

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( — June 15, 2021) –A well-designed retail space is inviting for customers and it helps them to quickly find what they’re looking for. In the process, the attractive display of different items can enthuse them to buy more than they had planned, thereby boosting your sales. 

It also enhances their shopping experience and can make them come back to your store for more. Overall, it ends up being a pleasant experience for you and your customers, which translates to benefits such as increased sales, satisfied customers, improved brand awareness, word-of-mouth marketing, and more.

But to enjoy these benefits, you must implement the right shelving techniques that make your store attractive to customers. Here are some retail store shelving strategies that can take you closer to this goal.

Create walking spaces

If displaying items is one side of the coin, making it accessible to users is what completes it. This is why it’s important to create walking spaces and pathways between your shelves, so your customers can pick what they like. An added advantage of creating such walking pathways between shelves is that there is a greater possibility for them to see other items, thereby leading to more sales. 

Decorate the shelves

No one likes to see plain and boring white areas stacked with crates of objects. So, get creative and decorate your shelves. Add a splash of color and even some designs and patterns to make the place inviting for your customers. A good way to do this is to have wall shelving where you store expensive items to capture the attention of your customers. 

Keep related items together

A well-known strategy to boost sales is to keep related items either on the same or nearby shelves for maximum visibility and to increase the chances for an upsell. For example, let’s say you have printer ink on a shelf. It makes sense to keep printer sheets, paper cartons, clips, staplers, and related office supplies near to the ink or at least in a place that customers can’t miss.

This way, when they come to buy printer ink, they’re likely to pick some paper bundles and possibly even clips to go with them. 

Coordinate different fixtures

As a retailer, you have many different fixtures to choose from such as wall fixtures, standalone shelves, gondola shelves, and more. The key is to pick the right combination of shelves that would give your products maximum visibility.

You can even get creative here and combine these different shelves in a way that they complement each other. For example, you can add a few wall shelves to a Gondola shelf for some extra height, or you can combine wall and standalone shelves for an attractive display. 

It is completely up to you, but make sure that you also put some time and effort into choosing complementary colors to bring together these different shelving options. 

In all, shelves change the way your customers see your product and store, and it is sure to translate to more sales and better branding for your business. So, create a unique retail shelving strategy that would work for your business and start reaping these benefits.