Small Business Digital Marketing Training/Social Media Strategies Report Launch

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With statistics indicating the popularity of social media platforms for business marketing, the online training agency for business startups Crucial Constructs launches a new report examining what small businesses can learn.

Crucial Constructs, an online resource and training provider for business startups, has launched a new report analyzing the prevalence of social media marketing among small businesses.

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As online presence becomes an increasingly important consideration for businesses of all sizes, the recently launched discussion piece takes a look at recent statistics relating to social media marketing and its application to smaller organizations.

In the first instance, the author highlights that 92% out of 300,000 respondents in a recent survey agreed with the phrase “social media marketing is important for my business”. However, the report notes that many of the participants may have had a specific interest in the topic of social media, suggesting that the figures might not be entirely accurate.

Crucial Constructs also examines which social media platforms are most popular among small business marketers. It might come as no surprise that the company cites Facebook as the dominant approach, but the company also states that other services such as Twitter are growing in popularity. The author advises small business owners to remain aware of the new advertising features being offered by platforms other than Facebook, as these may present new and unique opportunities.

Referring to the Social Media Marketing Industry Report, Crucial Constructs next examines the differing approaches of business-to-business and business-to-consumer ventures. The author notes that, while Facebook is the preferred platform for B2C companies, LinkedIn has a larger share of the B2B market.

Of most interest to readers who own or manage a small business, the report then discusses the success-rates for social media marketing campaigns. While the popularity of Facebook as a marketing tool for small businesses, particularly B2C, can’t be disputed, Crucial Constructs suggests that many small businesses are unable to effectively evaluate how successful their marketing efforts have been. The report highlights the importance of well-defined goals and measurement tools in any marketing approach.

The new report continues to examine a further 8 statistics and indicators in the social media marketing space. Readers can find the full report, in addition to the full back-catalogue of complimentary industry reports, on the Crucial Constructs website.

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