(Newswire.net — August 21, 2021) —
The CGI Communications CEO Bob Bartosiewicz started his business with very few people, in a few cities in the United States. They recently passed 240 employees, and have become one of the most influential marketing agencies in the country.
So how did he grow a small business so quickly? He took advantage of digital marketing. Digital marketing is important to small businesses because it offers a much-needed competitive edge. This edge is given through cost-effective, direct, and meaningful connections to your audience.
Here is what you need to know about digital marketing for small businesses.
The Challenges of Traditional Marketing for Small Businesses
Traditional marketing, on television, radios, and through in-person events, can be difficult.
It takes a significant amount of coordination to schedule a full campaign of marketing material, and in the modern world, if it’s not online, it’s less likely to be seen regardless of how well it’s executed. What is the point of putting countless hours into marketing strategy if there is no target audience to interact with?
Additionally, traditional marketing is often expensive. Huge marketing teams for large corporations can easily outbid and outbuy smaller businesses until they’re entirely squeezed out of the market. This may mean that your company may get no exposure at all.
When you have a single marketing employee or run your marketing for yourself, you need a simple, cost-effective strategy that will get you seen by as many people as possible. This, according to the CGI Communications CEO, is where digital marketing comes in.
The Advantages of Digital Marketing for Small Businesses
CGI Communications CEO Bob Bartosiewicz highlights the importance of connecting with a community to garner leads. His company says that a crucial part of their strategy is helping small businesses succeed in maintaining that connection, as it’s the best way to create a dedicated customer base and improve your brand as a whole.
Digital marketing allows your business to do just that. With small, personal communications through social media and email campaigns, your business can receive direct feedback from the community and apply it quickly. It also means you can reach a wider audience and understand global trends in your industry. This allows you to adapt more quickly to market changes and gives you a competitive edge.
This connection also fosters an atmosphere of customer loyalty. Through open, honest connection, you build a reputation of reliability and personability, rather than being a faceless corporation. A customer who is loyal to your brand may be more willing to not only buy more of your product, but act as organic marketing by speaking highly to their friends, family, and other connections.
How Digital Marketing Works
Digital marketing is all about bringing your brand to your customers by making it available, accessible, and approachable.
Being available may be as simple as improving your ranking on search engines like Google so that your business’s name comes up when interested consumers look for services or products in your industry. This puts you at the forefront of their mind and makes you an active candidate for their consideration.
Being accessible means giving your market a way to research and understand your company to help them move through the buyer’s journey. This means having information readily available – through social media, blog posts, and a well-formatted website. It also means working with trusted industry influencers across multiple platforms – such as through sponsored posts – to build credibility.
Finally, being approachable is all about positioning your business as the work of individuals rather than as a static entity. Social media profiles and educational content can make your customers feel they know your business’s culture and the team better and can encourage them to support you for your people rather than your services alone.
How to Invest in Digital Marketing as a Small Business
One of the best ways to invest in digital marketing for a business of any size is to educate yourself on the best practices associated with it. Once again, the CGI Communications CEO and his company have something to offer. Digital marketing agencies like this can help you create an effective strategy by giving you valuable insight into your audience and their needs.
Even if you don’t go with a particular agency, you should still invest in digital marketing in some capacity. Your small business can do this by:
- Using social media coordinated posting software to create a regular content calendar that engages your audience.
- Advertising campaigns on social media are usually relatively cheap and can reach hundreds of thousands of people instantly.
- Hiring an SEO expert can help improve your rankings and grow your business.
Bob Bartosiewicz Florida also brings up the importance of personability. His company’s main video education series focuses on building up a rapport with your audience and understanding that authenticity is more valuable than any gimmick or marketing trick. Invest in building relationships across your industry, both with influencers and audiences.
Conclusion
Reviewtube Bob Bartosiewicz in his role as CGI Communications CEO can act as a role model for the effectiveness of digital marketing for small businesses. His company grew exponentially in just a few years by valuing personal connection, taking advantage of simple digital marketing strategies, and being consistent with its branding.
If you follow in his footsteps and ensure your company is branded and advertised properly in a digital space, your small business can grow tremendously as well.