Body Positive Pregnancy/Maternity Bikini – Female Owned Swimwear Line Launched

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Female-owned, body confidence oriented swimwear, Fused Hawaii, have launched a new range of bikinis designed to provide comfort, support and style during pregnancy.

Fused Hawaii, a female-owned, body positive swimwear brand based in Kailua-Kona, Hawaii, have launched new products in their pregnancy and maternity range.

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The newly updated range has been created as an approach to swimwear that embraces femininity and the changing body that comes with maternity and motherhood.

Female confidence has often been heavily tied to the female body, and even more so during pregnancy. Worrying about a ‘mom bod’, weight gain after pregnancy and getting back to ‘normal’ after giving birth are all issues women are faced with that can cause low self-esteem and self-consciousness.

The team at Fused Hawaii see things differently, advocating for the perfect bikini over the imaginary ‘perfect body’. Created by women for women, the brand encourages women to live confidently, comfortably and beautifully in their own skin, without comparing themselves to others.

Fused Hawaii’s range of pregnancy bikinis have been designed with comfort in mind by creators who understand and have experienced the needs of pregnant women. The maternity swimwear collection is comfortable, quick drying and stretchy, with a selection of colors and designs that suit most tastes. Bikini tops and bottoms are sold separately, allowing the customer to mix and match their favorite styles and prints.

Though the bikini tops from Fused Hawaii are comfortable and supportive, the Ho-okena Bikini Top has been specifically developed for added support during pregnancy, combining function with femininity. Similarly, the Kohanaiki Bikini Top is ideal as maternity wear thanks to its adjustable straps that mean the top expands as the female body does to fit perfectly.

Both tops come in various styles and colors, as do the Kona Bikini Bottoms, which have been designed to fit snugly below the belly during pregnancy, offering support and a flattering fit around front and back.

With the latest announcement, Fused Hawaii has continued to commit to providing all women with swimwear that gives them confidence, comfort and showcases style, even during pregnancy.

A satisfied customer said: “These are the most comfortable bikini tops I’ve ever worn, they don’t dig in or pinch, they are buttery soft and super comfy, not to mention they look absolutely fantastic on every shape. The quality is definitely top of the line – there’s a reason I have more than a dozen tops like this.”

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