London ON 2021 Social Media Marketing – Customer Engagement Strategies Updated

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London, Ontario-based Dezan Social Media, a full-service digital marketing agency that specializes in helping small to medium-sized businesses build their online presence, is updating services to provide the latest in social media marketing technologies.

The impact the pandemic is having on the global economy is unprecedented. Many companies have since re-oriented their sales and marketing strategies to place more of a focus on social media. Specialist in the field, Dezan Social Media has updated its portfolio of digital marketing and social media solutions to help business owners connect and engage with customers and target audiences, and keep their brands top of mind.

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A robust social media strategy helps business owners stay agile and relevant during a waning economic climate. Using the latest in social media strategies and tactics, as well as 24/7 account oversight and engagement activities, Dezan Social Media ensures their clients get the attention they need to stay ahead of the competition.

When social media emerged as a viable element in overall marketing communications strategies, it provided a benefit no other medium could equal. Social media allows business owners to engage in real time with their audiences. Small to mid-sized companies that understand the value of this opportunity and devote time to leveraging it can increase authority and boost conversions. They can also build communities of loyal fans who will share their content, maximizing ROI.

Studies show that over 80 percent of Canadians interact with a brand on social media. What many companies don’t realize, however, is that effective social media management is a full-time job. The team at Dezan Social Media takes on all the responsibilities associated with outstanding social media marketing to provide their clients with the exposure, branding and community-building activities they need to become a favored business.

Successful social media marketing requires a professional skill. All posts must be fresh, brand-aligned, useful, engaging and goal-oriented. All platforms require a distinct style of content, and all subsequent comments must be acknowledged and responded to in a timely manner to avoid generating ill-will.

The team at Dezan creates ongoing strategic social media plans for their clients that ensure a robust multi-platform presence. Posts are keyword optimized and all accounts are efficiently managed, 24/7. When combined with their SEO, digital advertising and reputation management services, companies can realize a significant improvement in both sales and growth.

With their recent social media marketing updates, the experts at Dezan Social Media are helping today’s business owners compete aggressively and successfully within their segments.

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