The Best Ways to Gain More Clients As a Freelance Designer

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( — October 28, 2021) —

Working as a freelance designer comes with all kinds of daily challenges. Freelancers have to worry about discipline, creativity, and most of all – finding clients. It doesn’t matter if you just started freelancing or if you have years of experience, growing your client base is always the trickiest part.

We’ll assume that you don’t want to pay for online ads, so what’s the best way to find new clients? This guide will help you find new clients using proven techniques that provide the best results. Without further ado, let’s take a closer look at the best client-finding tips.

1. Take a Professional Approach

As a graphic designer, you will be working on all kinds of projects belonging to various niches. Of course, some of them will suit your skill set better than others. Instead of advertising as a jack of all trades, you should focus on your strengths and define what niche or type of design suits your skills best.

Most clients would rather pick a designer with specific skills rather than one that didn’t define their area of expertise. But how do you define yourself as a graphic designer? Well, your professional expertise, work ethic, and soft skills are a great starting point.

Give potential clients more information about how you handle deadlines, the way you approach each project, and how you communicate with clients. It’s small details like these that might turn the tide in your favor.

2. Define Your Niche

Defining your worth ethics is one thing, but you should also pick a niche that suits your knowledge and experience. There are over 70 graphic design niches, so it might be a little hard to find a few you’re good at. 

A clearly defined niche will simplify your advertising efforts and help you build a reputation. Try to narrow down your niche to the type of designs you’re able to finish quickly. Proficiency in one niche can help you get ahead of your competition.

But why take this approach? Well, if you’re really good at one niche, you can land better deals. Clients want someone that can get the job done perfectly, which gives you an ideal chance to prove your skills. Try to determine your niche as early as possible, and tune in the rest of your marketing strategy accordingly. 

3. Create a Compelling Portfolio

You can’t be a successful graphic designer without a well-arranged portfolio. However, launching a site with your previous work won’t help you find clients. You should join one of many popular portfolio websites as you’ll have access to a huge client base right away.

Create a blog and share examples of your previous work, client testimonials, and a contact page. A portfolio is an excellent way to showcase your work, but it won’t help you much without the right advertising. 

4. Build a Recognizable Brand

Having a recognizable brand can help your career a lot. A logo and a catchy company name are ideal for showcasing your creativity. You want to define the tone of your brand, recognizable colors, a logo, and all other elements to get the best effect.

Of course, your brand has to reflect the type of work you do. For example, if you specialize in futuristic design, your logo should share the same style. You can also get business management software to ensure that you cover all angles and manage everything much easier.

5. Create a Prominent Social Media Presence

Having your brand displayed across all major social media networks is a must if you want to reach out to as many people as possible. Social media marketing can help you reach out to clients, meet other professionals, and help spread the word about your brand.

Don’t forget to use social media to share your work, connect with other designers, and communicate with clients and followers. With a little effort, you can land a few long-term clients and secure enough work for the following period.

6. Understand Your Clients

Every client is different, so you’ll have to change your approach according to the client’s needs. Take your time to get to know your client. Learn as much as you can about their brand, their target audience, and the goal of the project.

What you want to do is to make every client feel like they matter the most. A personalized approach does take some effort, but it can help you build stronger relationships with clients. 

7. Create a LinkedIn Profile

Most clients and recruiters start searching for people to hire on LinkedIn. Moreover, LinkedIn profiles show up ranked high whenever people Google your name, which gives you the perfect opportunity to land clients. However, you don’t want a generic profile that blends in with the crowd. Instead, you want to make your profile unique and eye-catching.

Make sure that you include a short summary to present your skills and previous work. Add a few work samples to showcase your work, and use a perfect profile photo. Ideally, add as many recommendations from previous clients to increase your chances of landing a job.

8. Start Coworking

When you join a coworking space, you’ll get the perfect chance to meet other professionals in person. Doing your work in a common office space can help you meet business owners, entrepreneurs, and other professionals who might need some work done.

Even if you don’t land any jobs there, you’ll meet new people and make friends. God knows that freelancing can be a very lonely profession, so meeting new people might do you and your creativity some good.


If you want to become a successful freelancer, everything comes down to creating a prominent online presence and connecting with the right people. The tips above can help you get going in the right direction, but you’ll still have to negotiate deals and build relationships with clients.

As long as you meet deadlines and put effort into understanding your client’s needs, you can build a successful career as a freelance graphic designer. We wish you good luck in all of your future professional ventures!