Email Marketing Trends That Will Shape 2022

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( — November 2, 2021) —

Plans can always change, which is a thing many businesses learned due to the epidemic that hit the world in 2020. Staying ahead of the competition is only possible when you are aware of the latest projections and trends. This is true in any form of marketing, including email marketing.

Initially, emails were just plain text. Nowadays, they can be a part of a really complex marketing strategy using advanced email marketing tools and innovative technology like machine learning. In order to better prepare for 2022, here are the main email marketing trends to be aware of.

The Inclusion Of User-Generated Content

This is a very simple way to increase the organic traffic you obtain from email marketing and helps a lot in converting more clients. The list’s users are going to trust the company more when they notice positive customer feedback, which boosts the chances of turning someone from a prospective customer to a paying one.

A great part of using user-generated content is that you get it completely for free. You can use it and present it inside the emails you send. In order to enhance trust, make sure to consider adding customer reviews, customer photographs, or poll results. As long as they are connected to the business and you have a CTA button, this practice is beneficial.

Using Artificial Intelligence

AI (artificial intelligence) is still not understood properly by most businesses. As a result, we often see experienced and inexperienced marketers being skeptical when it comes to using the technology in email marketing. You should definitely not think like that.

AI can be used in so many different ways and it allows marketers to use it for several purposes, like:

  • Predicting outcomes
  • Optimizing surveys
  • Processing large client data amounts
  • Creating better email subject lines
  • Optimizing sending times
  • Reorganizing email marketing campaigns

Simply put, artificial intelligence is going to help you save time and improve the emails you send.

Optimizing Emails For All Platforms

One of the most important things you have to do with your email marketing campaigns is to make sure that the emails you send will be viewed as you intend them to by all receivers. That is why mobile optimization is mandatory for the success of your email marketing strategy.

You never know what device is used by people to open the emails you send. If the message does not look right, your email will be lost in the shuffle and the reputation of your brand will be affected.

If you do not know how to optimize your emails, you need to use the services of professionals.

Using Newsletters For More Than Ever In The Past

Newsletters are seen as the foundation of email marketing but emails are nowadays much more than tools you use to achieve conversion goals. With your emails, you can offer business insights, tell stories, and actually communicate with the audience you have.

Make sure to look at different ways in which you can use your newsletters right now. And set up templates to use for several occasions, like to promote sales and to highlight Halloween deals.