Best ECommerce Holiday & New Year Marketing Tips to Implement Now

Photo of author

( — November 3, 2021) — Holidays are just around the corner! It’s that time of the year when all e-commerce stores begin beating the drum for blowout sales and discounts on their products. The best part about the holiday season is that even small businesses can earn huge profits. The only rule is to market yourself creatively and properly.

E-commerce marketing has changed drastically over the last two years. Due to the pandemic effects, almost everyone prefers shopping online for ornamentals, souvenirs, and other festive items. That being said, this holiday season can be a great opportunity for you to boost sales.

Now, you must be thinking – What magic could you bring into your e-commerce business to win over customers? Which eCommerce agency in Montreal should you select to refine your marketing strategies? If that’s what you are looking for, we are here to help.

Check our expert’s tips and tricks to make this holiday season a reason to elevate your e-commerce success.

The Golden Rule – Start Planning Early

Leaving marketing preparations to the end moment is a big no, especially during the holiday season. If you plan to increase your customer base, start promoting your offers at least a month before. This will help you alert shoppers that you are coming with something fruitful these holidays. 

Personalize Your Website

One of the best ways to attract buyers is to personalize the e-commerce website. Create eye-catching and compelling landing pages and fill them with holiday offers that excite them.

Whether solely or in alliance with the best e-commerce agency in Montreal, you can harness Google Analytics to identify the activities of your visitors. Based on the products they searched and product pages they visited, you can share special and personalized offers to improve their experience. Besides, make sure to use a clear call to action while keeping the mobile audience in mind.

Prioritize Website Optimization

You may enjoy a hefty traffic boost this holiday season, but it is not beneficial until you have a well-optimized website. From product pages to content and images, you need to make sure that everything is optimized well so that shoppers can have a gala time shopping from your e-commerce store. 

Note: The two most important aspects that you should consider while optimizing your website are faster loading product pages and a user-friendly layout. 

If your in-house team isn’t sufficient for website performance optimization, don’t hesitate to outsource the task to the leading Montreal Ecommerce agency this holiday season. With their professional skills and expertise, they can help you bring fresh perspectives and technical expertise to your table.

Here are the essential factors you should consider to find an ideal E-commerce agency:

  • Experience and expertise
  • Agency’s case studies
  • Customers’ reviews and testimonials
  • Approach to work
  • After-sales service
  • Budget


Indeed, the holiday season is a golden time for E-commerce stores like you to grow sales and strengthen the customer base. And now that you know how to make it happen, wait no more and start implementing the best holiday marketing practices now. For professional guidance, get in touch with the top E-commerce agency in Montreal and get ready to shine.