(Newswire.net — December 14, 2021) — Opening your website to public comments and feedback can be a great way to engage with the community.
It will also give you deeper insights into your company’s products and services. Yet, sometimes, the discourse can get a little out of control.
Comment, forum, and review sections start to look like a battlefield without moderation.
In turn, this will make your company look bad and drive people away from your brand. No business wants that. So, check out these five sensible tips for better content moderation.
Maintain Visible and Sensible Content Policies
People can’t live up to your expectations if they don’t know what you want from them. For this reason, your company needs clear guidelines that are easy for users to find.
Keep your online space welcoming and helpful to keep it productive.
Your guidelines should prohibit:
- spam,
- certain types of profanity,
- harassment,
- and other negative behaviors.
Your legal team and other essential departments should construct your policy. Doing this will limit your brand’s liability while serving the community. Plus it makes it easier for you to maintain a positive image.
Consider Your Audience
Who participates in your community or comments on your pages? Where do most of your customers come from? What issues are your customers sensitive about?
Any successful business knows its target demographic. You need to keep those people in mind when moderating online content. For example, consider banning specific phrases that would upset the people you serve. Otherwise, your online space could become a cesspool that drives customers away.
Remember To Moderate Images
Allowing users, reviewers, and commenters to share images increases community engagement.
It also allows the general public to learn more about your products and services. Yet, not all photos are beneficial. Some users may try to share offensive or illegal images. Your business cannot afford to allow such things to slip through the cracks. So, you should make sure to use a solution that includes automated image moderation.
Take Part in the Community
People want to know that they’re getting heard. If users don’t think that anybody is listening to them, they will not feel very excited about your brand.
You will get a more personable image by getting your moderators to interact online. In turn, community members will be more likely to practice good conduct. They will also be more interested in your company’s services.
Use the Right Moderation Solution
Today, messages and comments come fast. If you only practice manual moderation, your moderators will be unable to keep up. So, you should adopt a robust automated moderation system that removes offensive content.
With the help of the proper moderation tools, your online spaces will maintain a strong image. So, potential customers will spend more time on your pages, leading to more sales.