(Newswire.net — February 1, 2022) —
For most digital marketers, this sounds too familiar; you are in a meeting and discussing ways of engaging your qualified leads and customers or even struggling to come up with interactive methods to increase sales and stay on top of your competitors.
There is a solution: email newsletters. Much has already been said regarding the death of email but let’s be clear. These are just rumors that in no way hold true.
Numerous research and studies have revealed that email newsletters are the best marketing tactic that delivers a return on your investment. According to McKinsey and Company, newsletters are 40% more effective than social media.
It can be pretty intimidating, to begin with, the newsletter, but no need to worry as numerous newsletter service companies are out there that can help. If you can’t get hold of these service companies, no worries, here are the guidelines that can help you keep it balanced – be eye-catching, engaging, yet subtle. Let’s dive in!
Email Newsletter Overview
A newsletter is an email that offers information on your product, promotion, announcements, and other updates. It’s primarily used to advertise, but they end up in spam folders if used too often. Nevertheless, it creates a powerful connection between the brand and its customers, and it’s an art to know how to make the most out of it.
How To Write Newsletter Worthy Of Customer Attention
Around 83% of businesses and marketers send regular newsletters, but are they ever opened and read? These five tips can help you make sure that your target customers read your newsletters:
1. Deliver Value Without Sounding Like A Sales Pitch
Your subscribers search for more than marketing sales pitches, product pitches, or offers. It’s essential to understand that newsletter must consistently deliver some value to the reader. Therefore, be easy on sales pitches and call to action but heavy on providing value.
The value should be specific and relevant to your audience. For instance, landing page or email subscription advertisements must deliver what it promises; otherwise, it results in many unsubscribes.
The newsletter must blend educational and promotional material to attract users. Some of the tips to keep in mind are:
– Share bite-size content with links
– Craft brief copy blocks with CTA signaling the purpose of a newsletter
– Keep it organized with different sections
2. Get Creative With Subject Lines
Let’s face it, an engaging, creative, and distinct subject line is the gateway to your newsletter. In addition, it can lead to higher open rates, which are the number of users opening your email message. According to HubSpot, the healthy open rate for the newsletter must be around 37%.
Here are a few easy subject line tips that guarantee maximum open rates:
– Incorporate how-to structure
– Include numbers in your subject line
– Keep it short (within 65 characters)
– Spark curiosity among your readers
– Share free promotions and offers
– Incorporate questions in the subject line
– Avoid spamming
3. Add Style And Structure
Newsletters must have a consistent branding style that aligns with your brand image. Your newsletter must immediately speak about your company and signal your audience that this one needs to be open. Remember to never over-design your newsletter as it may negatively impact readers, and readers might feel lost.
A simple design has been recorded with 40% opening rates. Opt for email marketing tools that promise simple yet effective design templates. Moreover, the newsletter marketing companies would offer fancy templates and layouts. But, remember, the simplest of formats effectively highlight your core message.
This also goes for structure, keeping the number of paragraphs under 5 with one main idea. Don’t ever try to fit everything in one newsletter.
4. Call To Actions Are A Must
Calls to action, CTAs are short sentences at the end of the content guiding your reader to make an action. For example, let us know, visit now, subscribe today, click here, and the list goes on.
Certainly, newsletters are a popular advertising medium due to their ability to include more than one CTAs. But in no way means that you should add numerous calls to action.
When the newsletter includes one head CTA telling the readers what to do, followed by ‘in case you have time’ CTAs, there is a possibility that your audience will perform the desired action.
5. Include Images
Images might seem like a useless element but are a great way of grabbing your reader’s attention. Moreover, it helps your audience in understanding newsletter content. What’s more, it highlights the company’s mission, products, or even culture in a way that is not possible to express with words.
Indeed, it’s the most common mistake not to include images and visuals in your newsletter. You don’t need to hire a photographer because online tools like Flickr, Google Image Search, and others offer plenty of affordable options.
Stop Boring Newsletters And Switch To Engaging Ones
Crafting a compelling newsletter is time-consuming and challenging, yes. However, it still is the most effective way of staying in touch with your current and potential customers while building lasting relationships.
Bear in mind that if your newsletter is dull, most probably, readers will unsubscribe. But, on the other hand, if it’s filled with interesting information, they would keep coming back for more. Therefore, the guidelines presented here are essential when planning an engaging newsletter.