(Newswire.net — February 9, 2022) –When you’re given the task of preparing for a satellite media tour, it can feel daunting. But with these four easy tips, you’ll be ready to go in no time! Just make sure to plan and give yourself plenty of time to get everything done.
1- Know Your Audience
Before you get started, it’s essential to know who you’re talking to. For example, suppose you have a book geared toward business owners. In that case, you should be reaching out to shows and media outlets with an audience of business owners, not a show catering primarily towards foodies. That will ensure that your message is heard loud and clear.
Knowing your audience is crucial because it will help you figure out what media outlet would be best to pitch your story.
For example, if you were pitching a book geared towards mothers in their 20s and 30s, shows like The View or Oprah’s Lifeclass would be perfect. These shows are aimed at people just like your target audience. If you’re pitching any classified-related ads to a potential customer, then pitching your story on the local morning show would be perfect.
2- Book a Production Facility
If you’ve never recorded an audio track for television before, then this will be new to you. So, you must book some time in a production studio close to where you live. That way, if there are any issues along the way, they can easily be fixed quickly and with minimal cost.
A production facility will ensure that your audio is crisp and clear, which will make a massive difference in the quality of the interview that you’ll be able to get. This is something you don’t want to leave to chance.
3- Keep Track of Your Pitches
While this might not seem necessary, it’s essential to keep track of all your pitches. Not only should you have a master list of media outlets that you plan on pitching, but it’s also essential to keep track of the ones you’ve pitched – and the ones that have responded.
Keeping a list will give you a quick reference sheet, should anyone ask how many shows you’re going out to do. Plus, keeping track of what media outlets have responded will help you follow up with those that didn’t get back to you promptly.
4- Don’t Be Pushy
This is the most important tip of all – when pitching your satellite media tour, be yourself! People can pick up on fakeness very quickly. At the same time, don’t take no for an answer either. If something doesn’t work out one way, try again with someone else.
Being pushy is the number one thing that will get you in trouble with a satellite media tour. Instead, be yourself and be honest with others. Remember, you’re not pitching yourself like a politician here – your goal is to be personable and relatable without coming across as desperate. If you can do that, then you’ll be on the fast track toward conducting an amazing media tour.
With these four tips, you’ll feel more confident the next time you’re preparing for a satellite media tour! But remember – don’t forget to give yourself plenty of time to prepare before you make your pitch. And if at any point along the way, take a break and come back to it later.