How to Build a YouTube Strategy: The Complete Guide for Businesses

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( — March 12, 2022) — Picture this. You’re excited about the idea of marketing with YouTube. You’ve bought a camera and you’ve got staff looped in, but every time you have a YouTube-related planning meeting, your company keeps running into the same problem:

You’re not sure what to do with your freshly minted YouTube channel.

How can you build a YouTube strategy that delivers results? What steps can you take to ensure that your video marketing efforts align with your business objectives? Keep reading to find out.

1. Start at the End

Before you start buying cameras and prepping your studio, you have to think very seriously about what you’re hoping to accomplish with YouTube.

Are you trying to gain clients and sales? Is the goal to make YouTube an income stream for the company?

Different goals will require different YouTube video topics and content approaches. If you’re trying to take market share or rely on ad revenue, for instance, tutorials and reviews could be the ticket. But if you want people to watch your videos and sign up for your courses, suddenly your call to action changes dramatically.

If you want a top-notch YouTube strategy for your business, you’ll need to get clear on your goals.

2. Create a Content Calendar

At this point, you know enough about the content you’re creating that you’re able to categorize those regular YouTube topics under a few broad categories. This is the part where you take everything you’ve learned about YouTube and turn it into an actionable plan.

Maybe every first week, you’ll address the needs of one buyer persona. And then the next week, you’ll be focusing on reviews and tutorials. Or perhaps, you’ll film content around certain hashtags on a semi-regular basis.

Businesses often get stuck during the YouTube ideation phase because they’re reinventing the wheel. You’ll find yourself saving time and money when you can flip through your calendar and say, “Oh yeah. We’re shooting a review today.”.

3. Have a Video-Specific Marketing Plan

Remember in Digital Advertising 101 when you learned the ins and outs of marketing businesses online? You may want to consider taking all of that knowledge and creating a digital marketing campaign for every video you upload. Here’s why:

In 2019, Tubefilter reported that people were uploading an estimated 400 hours of video to YouTube every minute.

You could be uploading top-notch content every week. But if you don’t have a plan to market those videos, your videos could be easily overlooked. From Facebook groups to dedicated email lists and Twitter blasts, you’ll want to have a systematic process that drives targeted traffic to your channel on autopilot.

Build a YouTube Strategy in 3 Simple Steps

For many businesses, marketing with YouTube would be a dream come true. But because of the sheer volume of content on the site, it’s not always easy to ensure that your brand will stand out. With the help of the tips we’ve just provided, however, you may be able to build a YouTube strategy in less time than you think.

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