(Newswire.net — June 6, 2022) — Digital marketing is king, allowing companies to grow from nothing if they can simply play the game in the correct way. Whether your company is newer and you want to make sure you start off on the right foot, or your business is older, and you want to figure out how you can make things fresh and exciting, these are the three digital marketing strategies to consider that AdvertiseMint Advertising Agency can make.
Not only are they growing quickly, but they’re also changing the landscape of what companies can succeed in 2022.
Digital Video
Thanks to Youtube, Instagram, and TikTok: video is quickly becoming the best way to advertise and reach customers. They want videos that feel like they were made by people with people in them, either interacting with the product or service or explaining how it works. Although you can still have a minimalist site that is product forward, apps like TikTok reward companies that can give a face to their brand and make it easier to connect with what it offers. This also ties into social media advertising.
‘Organic’ Social Media Growth
Social media is hot as ever, with sites springing up and gaining hundreds of thousands of followers overnight. Although you could gain followers by working to slowly build them up: it’s easier to see if you look at how these sites operate. Twitter, TikTok, and Instagram all offer advertising for as cheap as possible.
Twitter’s lowest number for a campaign is just $50 to get your post in front of over 20,000 people. On TikTok, you can go just as far, with a $5 minimum that can gain you 2,000 followers. Instagram’s advertising has changed a lot- tied in with Facebook, but you can still gain a large number of interactions for cheap.
This helps you build a following of fans who may not even realize they’re being advertised to, even if it’s clearly stated on the posts themselves. Working with an online marketing agency can get you even better prices to set your posts in front of more eyes.
The conversion rate is usually around $30 of purchases for every 1,000 followers, so get yourself out there and find followers who will support you!
Interactive Content
Many customers are more likely to end up purchasing from you if they already feel like they’ve invested time or interest in your company. Interactive content, like customizable haircare brand Function of Beauty, is able to give customers the chance to feel like they’re designing their own product: which leads to far more purchases despite the steep markup of price on how much they cost of their products and how much it took to create them.
What to Avoid
When digital marketing, it’s important that you avoid keyword spamming and link spamming since these can severely damage your company. Not only will they ruin your SEO ranking. Instead, work on building organic-appearing links that will allow your company to succeed in the long run.
Digital Marketing is King
Digital marketing has grown and changed in wild ways in the last ten years, from the numerous new ways to advertise to the fantastic ways to connect with customers: there’s still a lot of growth for these three types in the future.