How To Pick an Online Bookmaker

Photo of author

( — June 7, 2022) — With the online sports betting industry getting more and more saturated, it’s making it even harder for punters to choose which betting site is going to offer them the best bonuses, odds, and selections. Not all bookies cover the same bases when it comes to betting, their odds can be different, one might offer odds for more fixtures than another, some might not have live streaming options, etc. 

As bettors, we want an all-around experience with no shortcuts or missing options, which is why in this article, we’re going to show you how to choose a bookmaker that has it all or has everything you need.

Choosing An Online Bookmaker

As punters, it’s really easy to pick a bookmaker based on the most popular on the market but that doesn’t mean to say they would be the best for a personalized experience. For example, the most popular bookies might offer the best odds for football but if you aren’t a football punter, why would that matter to you? You would be better choosing a lesser-known bookie that has a lot of hidden gems and the best odds on the sports that you like, for example, SBK sportsbook.

If you’re unsure what to look for on your hunt for the best bookmakers, then here are some of our top tips to get you started.


The first thing a lot of people look for is bonuses. The more bonuses you can take advantage of, the better. As well as this, it also depends on how rewarding the bonuses are. Some casinos might be offering free bets with a value of $10 for example, whereas others are offering free bets of $20. 

The most common sports bonuses that we look for include free bets, matched deposit bonuses, cashback bonuses, enhanced odds, and more. Be sure to check out the terms and conditions of all sports betting promotions before claiming one.


All legal bookmakers will have some sort of gaming license. These licenses allow you to know that they comply with the laws and regulations that the given license stands for. It essentially offers you safety when gambling. The licenses will ensure the betting sites are fair and are not there to scam you. 

Some licenses can be better than others though. Despite operating in similar ways, some have added incentives such as not adding tax onto your winnings, meaning you get to take away every penny you’ve won.

Payment Options

The more payment methods are available, the better. We live in a time where it’s no longer the case that we need to make deposits and withdrawals via credit cards or vouchers that we’ve picked up from the shop. We are now able to make transactions using e-wallets and even cryptocurrency.

If you know for a fact you’ll be sticking to the traditional credit card payment method, then this doesn’t massively apply to you, however, if you would prefer to make transactions through the likes of PayPal or Bitcoin, then before registering with a bookmaker, make sure you are aware of the payment methods you can use.

Betting Markets

Some bookie sites will offer more betting markets than others. This is massively important because you are only limited on ways to make money by the amount of betting markets there are, so to put it simply, the more betting markets, the more ways you can win. 

By betting markets, what we mean is the number of sports you can bet on and also the selection types you can choose within these sports, for example, in-play betting.

Customer Support

Customer support is vital. If you ever face any issue with a bookie, you need someone to contact. Typically most bookmakers will allow you to contact them via email, telephone, and live chat. Some however will only have email support and won’t operate 24 hours.