(Newswire.net — June 15, 2022) — There is no such thing as a homogeneous market, as any marketer would have discovered. Each customer is unique; therefore they must be approached differently. There are a plethora of methods to segment a target audience, with most businesses tending to develop segments based on potential customers’ demographics and interests. With that being said, we have outlined 5 types of customers, and how you could target them with your marketing content.
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Loyal customers
The most crucial segment to satisfy is loyal customers, who should be at the forefront of every business’s consideration. This sort of customer makes up a tiny percentage of your total customer base, yet accounts for the majority of your sales income. As the term indicates, loyal consumers are devoted to a product and place a high value on it.
Loyal returning customers need to be valued, and one of the better approaches to do so is to give them specific attention. The consumer will feel valued by your company, which will boost their commitment and encourage repeat transactions. Give your loyal customers a platform by allowing them to provide recommendations through a feedback form, and ensure that you repeat any successful strategies you conducted with other loyal customers.
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Impulse customers
Impulse customers are often the easiest to upsell to and the second most desirable group to target after loyal customers. Impulse buyers tend not to have a specific product in mind and make purchases on the spur of the moment. Furthermore, impulsive buyers are usually responsive to recommended products.
Promoting positivity and optimism is one of the finest methods to appeal to this sort of customer. If you make these customers optimistic about something, they will be more inclined to make an impulse buy.
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Potential customers
Customers that are at the very start of your sales funnel are known as your potential customers. Though prospects are officially not your customers yet, you should treat them as such, and hope that they will alter their minds very soon. They’re a leader that has to be nurtured and warmed up before deciding to purchase from you. Therefore, the way you approach them with your content is very important as it could be what makes them make their buying decision.
You could leverage their curiosity by clearly demonstrating the benefits of your product or service. You can either do it yourself by hosting a webinar or making a promotional video or directing them to a source such as a product information page.
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New customers
Customers that have recently purchased something from you are referred to as new customers. They’re still learning how to use your product, so do everything you can to make the transition as seamless as possible.
By devoting some time to describing how your product works and ensuring that the new customer understands how to use it through a thorough onboarding process, you may acquire a long-term customer.
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Discount customers
Customers that shop around for the greatest markdowns are a vital contributor to a company’s cash flow. They rarely buy things at full price and search for the best price reductions. To avoid any misunderstandings, provide all necessary information about your offers and include something in the deal that you know they can’t get elsewhere or from competitors.