(Newswire.net — June 23, 2022) — With 89% of the UK population still tuning in to radio stations every week, radio advertising is still a super effective advertising method in 2022. This huge statistic allows you to reach out to a substantial number of people and listeners so that you can communicate your message to an audience who may just be interested in what your business has to offer. One of the most common but highly effective features of radio advertising is using music. In this article, we will outline four effective ways music is used in radio advertising.
What is radio advertising?
Radio advertising is pretty self-explanatory: it is the promotion or advertising of your brand, goods, or services through the use of radio and radio stations. Businesses and advertisers can purchase commercial time on radio stations to play audio of their choice to promote services and convey their message to the audience. Advertisers simply pay the radio station for specific lengths of airtime in which the station will play the intended segment and message to the station’s listeners. Brands or organizations wishing to reach customers with specific interests or regional markets through local radio advertising should use this more conventional form of marketing communication.
Music in radio advertising
The music you play in a radio advertisement can make or break the overall ad. Playing the right music in radio advertising can leave a significant impact on the audience, so it’s important that you get it right. However, you can’t just play any music you want since there are rules on what music you can and can’t utilize. Here are some effective ways of employing music in radio advertising. For more help regarding music licensing in advertising, specialist news sites such as Clio music advertising can be in.
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Emotional marketing
Studies demonstrate that humans use the same areas of the brain that are accountable for emotion and memory to comprehend music. The related memory is often strong because of the emotional response created by a piece of music. Songs with different melodies, chords, or key changes can provoke different reactions. Hearing the sound of a song can remind us of anything that has happened in our lives, so incorporating a song that captivates the memories of most audiences is crucial.
This demonstrates how vital it is for marketers to have a clear understanding of the feeling they want to elicit in audiences, as well as the style of music that will do it.
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Get creative and set trends
Some companies opt for a strategy of creating new music specifically for new ads. This usually involves a reference to the brand or is more closely linked to the company’s offerings.
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Include a popular artist
The artists or musicians themselves can influence the effect a radio ad has on the audience, especially if they are well known or popular among the audience of the station you are advertising on.
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Motivate audience
Featuring some action-like or motivational music can motivate your audience to follow up on your message and call to action. Make them feel motivated and they might just convert into potential customers.
And there you have it – 4 effective ways that music can be used in radio advertising, and why this is so important even in 2022.