(Newswire.net — August 1, 2022) — To get the maximum number of applications from the site, you need to constantly improve and test different techniques. Unfortunately, one form with a banal button is no longer enough, because progress forces marketing to change and apply new “chips” to interest a potential buyer.
In the same niches, all offers are similar to each other – almost the same prices, the same goods, the same quality of services… How can an ordinary buyer decide in whose favor to make a choice? There are nowadays various conversion rate optimization servicesand we will talk about the tools that help the client make a decision in this article.
- Subscription for a gift
This tool is not new, it is successfully used by large stores and marketplaces. For some reason, many people neglect it and do not pay due attention to this tool.
Subscribing to a newsletter kills two birds with one stone – you get a client here and now, and also increase his LTV (constant profit cycle) due to further mailings.
This tool works differently in different niches. But we can definitely say that it works well in online stores. Customers love bonuses and discounts.
- Pop-up windows
Anyway, all the tools we are talking about in this article are bonuses under different “sauces”. The second working tool is a pop–up window when you exit the site. Do not confuse it with a window at the entrance to the site, because these windows are already pretty “tired” of users.
It is impossible not to pay attention to such a window. Most likely, the visitor, even if he switched to another tab, will return and get acquainted with your super-profitable offer. Here it is necessary to “hook” a potential client with something special so that he does not leave your site.
- Quiz (Quiz)
The next tool is an engaging survey form. Now such quizzes have become very popular because it takes a minimum of time to develop them, and their effectiveness is maximum.
The fact is that people on websites have become increasingly reluctant to fill out boring forms with a name, phone number, and standard text like “We’ll call you back!”.
A form in the form of a quiz survey works much more effectively, which engages the visitor and motivates them to leave contacts. Usually, the scheme is as follows – we ask you to fill out a survey form for some kind of bonus or lead magnet (you need something useful for a person). It is advisable not to oblige a person to anything serious. Indeed, he can’t sign a contract with you now. The main thing is to get contacts, and then unobtrusively contact the person, communicate, find out the needs and sell your product or service. Everything is in black.
- Calculator of services
The calculator is the same quiz, only with the issuance of a calculation for the client after entering data online. For example, you produce fences or stretch ceilings… In general, what can be calculated by the formula? Let the client do it himself – this will increase loyalty and trust in you as a company. And if the calculations of the calculator do not diverge from the final account for the client – this is a huge plus for you, the client will not be lazy to recommend you to his friends.
- Fortune (wheel of fortune)
Another effective tool causes excitement in a potential client and warms up his desire to try his luck. The whole trick is that before starting the wheel, you need to specify a phone number or email. Well, how else will we congratulate the winner and present a gift?
Conclusion
Summing up, it is worth saying that all the tools are good in their own way, and if you use them intelligently, you can find the “golden mean” of conversion in your niche. In any case, you need to test and try different techniques, without this nothing will work.