(Newswire.net — September 6, 2022) — Promotion of the site in Google search and other search engines is the main mechanism for long-term and effective promotion of a web project on the Internet. However, there is a popular opinion that SEO optimization of the site and its promotion are expensive services. This deters online project owners from ordering site optimization. Whether the high price of SEO is a myth or a reality, and, most importantly, if it is worth investing in SEO services if you are running a crypto project – we are going to dwell on this in the post.
What influences the price of SEO promotion
It is impossible to determine the exact cost of crypto SEO services without a preliminary SEO audit of the site. When calculating the price for website promotion, certain factors must be taken into account:
- Competition in the thematic business niche. It is much easier to quickly and successfully promote the site, in the field of goods or services, which does not contain a large number of competitors. Talking about crypto, this niche is already highly competitive. Therefore, this might be challenging to overcome the competitors that have already managed to reach top positions.
- Competent selection of the semantic core. It is much easier and cheaper to promote low-frequency queries to the top positions. Therefore, in the promotion of the site, it is worth focusing on such keywords.
- Promotion goals. Depending on which channels for generating potential customers your business focuses on and which positions for targeted inquiries you are intending to achieve, the prices for website promotion can vary significantly.
- Technical condition of a crypto website. Inexperience in SEO or the low qualification of the web developer can be the reason for the lack of increase in the position of the site in search engines. Technical errors in the development of the site will have to be corrected by a programmer experienced in SEO.
- Age and history of the domain. The price for SEO optimization and promotion of young domains is higher, which is connected with the trust of search robots in old domains and also with the fact that old domains have a certain link profile (backlinks from other resources) and higher authority compared to a domain starting from scratch.
The presence of unique content contributes to the long-term promotion of the site and its placement in high positions in search engines. So, the work of a copywriter involves exclusively a unique description of services or goods, categories, and general pages. And certainly with the use of skillfully selected key queries.
The main risks of incorrect SEO promotion
By turning to an insufficiently qualified specialist in the field of SEO or trying to promote a crypto project on one’s own, the client, at a minimum, risks encountering inefficient actions of the optimizer and loss of budget – the price of site promotion may not meet expectations.
Typical mistakes in SEO optimization include:
- poor SEO audit
- reckless and unprofessional strategy
- incorrect selection of key queries when compiling the semantic core
- using non-unique or low-quality content
- risky and unprofessional building of backlinks to the site.
Sooner or later, such false steps in the approach to SEO optimization of the site can lead to the application of restrictive sanctions by search engines. It will not be easy to get out from under the filters. Therefore, SEO optimization should be implemented professionally and only after a thorough definition of the online marketing strategy.
Why can the price of SEO be high?
As you have already understood, SEO and promotion of the site in Google require the involvement of the knowledge, skills, and work of a whole team of specialists in their field. This is an SEO expert to conduct a professional audit and analysis of the site. This UX designer will find out how to improve the usability of the resource. This programmer will provide technical optimization, as well as a copywriter who will create unique and interesting articles, descriptions of goods and services, as well as exciting blog posts.
In addition, these activities should be skillfully planned, implemented, and coordinated. This requires an experienced web project manager or an SEO expert with these skills. The time, knowledge, and work of these SEO specialists have their price. Since site optimization lasts more than one day and more than one week, and it is necessary to write dozens of articles and blogs for this, the cost that a team of professionals will charge seems quite reasonable.
You should also not forget the need to provide a budget for your website’s promotion campaign on social networks, on news platforms, in guest articles on thematic sites, and in Google advertising.
Plan a budget for SEO to be invested
The total budget for a crypto site optimization for Google search and promotion may vary. It depends on the volume of the web resource, the number of requests that are promoted, the complexity of the niche, and the technical state of the site at the beginning of work with SEO.
That is why it is essential to correctly develop an online marketing and SEO promotion strategy and determine a budget that will meet both the capabilities of your business and its goals. In order to anticipate all possible obstacles and scenarios, as well as expertly define the most effective key queries, you should engage an experienced SEO consultant. This will save you time and money.
After all, the faster the site gets on the first page of Google, the faster the investment in SEO will pay off. And the more professionally planned the online marketing and SEO campaign will be, the more effectively the financial investment in the promotion will be distributed and the duration of the site’s promotion will be optimized.
So, if you have decided to run a business in a competitive field like crypto, be sure to foresee the budget to be invested in its professional promotion. More and more companies are emerging every day, and there is no time for DIY.