Becoming a True Beauty: Flavia Leal’s Beauty School’s Commitment to Women Creates a Legacy

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( — November 9, 2022) — When we think of beauty, we might consider natural attractiveness, great hair, cosmetic skill, lovely clothing, and someone that takes care of themselves. But, to beauty entrepreneur Flavia Leal, beauty is much deeper than that.

The founder of Flavia Leal Beauty School teaches her students how to cut and style hair, give facials and manicures, apply aesthetic treatments, and become makeup artists. Still, she introduces many more critical skills — confidence, positive mindsets, and entrepreneurial spirit. 

To the Brazilian-American business mogul, these soft skills are the ones that truly take her students where they need to be in their careers and lives. Leal welcomes those like her former self with open arms: immigrants, disadvantaged students, and low-income women are among the demographics she has seen flourish under her leadership, and legions of these women are leaders in the field today. 

About Flavia

It’s no overstatement to say that Leal rebuilt her life from the ground up when she launched her beauty career over a decade ago. In 2000, she moved to the US to offer her family a better way of life and her true story started there. 

Her early years in the country were not easy. She was a young single mother, a student, and an immigrant learning a new way of life. She worked 80-hour weeks, survived bankruptcy, the loss of an early business, and lost both of her parents in the year.

At many points, she looked at her life as simply surviving, not thriving. However, shortly after her beloved mother’s passing in 2009, she decided to re-enroll in beauty school and soon opened her first beauty school to honor her mom’s memory. 

By 2011, she already had a second location, and an eponymous cosmetics line would follow soon after. 

Her Life’s Mission

Some of Leal’s favorite words of wisdom are “Life makes sense when you are helping others.” This life’s mission gets her out of bed and ready to take on the world daily. She faces the days with a heart of servitude and a desire to help women grow their own dreams and unique gifts. 

Today, she is more than a school owner. She’s a renowned beauty expert and motivational speaker who appears at events worldwide, from Paris to Vienna and beyond.

Another of her favorite sayings, which she uses at conferences and appearances as well as one-on-one with her students, is “Do what you have to do, not what you want to do.” She explained further by saying, “When our minds get tired, we don’t want to open the door because of what is on the other side, but we have to do these things to grow.”

These words often inspire her students to power through to the end of a long day of classes or workshops.

About the School

The Flavia Leal Beauty School was built with the aim of welcoming women who have not been accepted elsewhere. From students needing financial scholarships to those creating a career late in life to those new in this country and trying to make a future for their children, Leal prides herself on seeing them, hearing them, and helping them. 

Though she starts with the basics: state licenses and beautification skills, she quickly moves on to the more profound lessons of the program. These include shifting the mindsets of her students and teaching them that they are worthy of success, possess talent, and deserve each gift they receive. 

She finds that the women thrive from these lessons, taking what they’ve learned and applying it to their personal lives as well. As a result, they become better parents, partners, and family members. 

Though many of them come to her feeling downtrodden, perhaps even coming off previous career failures, she teaches them that they have the resilience to succeed — no matter what happened in the past. The future is always theirs to create. 

“Everything is possible. It depends on what you want and believes in, despite where you come from or who you are,” said Leal. “I like to help people. No one can tell anyone that they are not good enough. So I opened my school to help all students, regardless of where they come from.”

These inspiring words and her spirit and mindset have made her an in-demand personality and inspirational speaker in today’s beauty world. With such a positive message, it’s an admirable mission we can all support.

About Flavia Leal

Flavia Leal, Founder of the Flavia Leal Beauty School, is an award-winning instructor, serial entrepreneur, and motivational speaker. For more information, please visit: