How an Explainer Video Can Make a Product Launch a Success

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( — December 18, 2022) —


We live in a world where the power of video content is overtaking traditional articles – you only need to look at how TikTok exploded, and the number of hours people spend watching YouTube or streaming services. When people consume video content, they’re often trying to learn something, which is why an explainer video can be the perfect addition to your product launch – continue reading to find out more.

What Is an Explainer Video?

You may have read between the lines already, but in case you haven’t, an explainer video is a short-form video designed to highlight a product’s functions interestingly. Typically, explainer videos are placed on landing pages and home pages, in clear view of visiting web browsers. Alternatively, you may wish to leverage the power of social media to share your explainer video. 

What Makes a Great Explainer Video?

Before jumping away to pull together a brilliant explainer video, you need to understand what goes into making one. As well as reading the following information, we recommend watching plenty of examples.

Your brand should be obvious, and your love and belief must shine clearly. The design of the video should match the target audience’s interest. For example, if you’re creating a product for gamers, you may consider using game-related animations.

While an eye-catching and well-presented video is important, you need to remember why you’re there – to convince viewers to make a purchase. Therefore, you need to provide some brain food, which could be statistics. However, you need to keep in mind that video viewers will leave within 15 seconds if they’re not interested, so blend the heavy details with lighthearted humor.

There’s no point in spending time convincing users to buy your product if you’re not going to include a call to action (CTA). Links inside your video need to lead directly to product pages, which also need to look great.

The only way to know whether your explainer video is fulfilling its role is to observe analytics including:

  • Conversions
  • Play rate
  • The number of views
  • Interaction rates and playthrough

Arguably the best indication is the playthrough rate, which tells you when visitors left your video. If your call to action is rarely viewed, it indicates the need for a video edit.

Explainer Video Placement

After you’ve created your explainer video, it’s time to decide where to post it for optimal coverage. The location of the video will depend on the type of business you operate and your audience. For example, if you’re launching a crypto product, you’ll need to target unique platforms including Telegram, Medium, and Discord. This makes launching a little more complex for the uninitiated, which is why we recommend using crypto PR distribution service to maximize exposure.

Explainer videos let potential customers in on the basics without boring them with lengthy articles. Pulling from market research, you can align your audience’s interests with the video to make it engaging. Remember, keep an eye on the analytics to gauge success, and don’t be afraid to make post-release edits.