A new marketing service for HVAC businesses, launched by BlueHVACMedia, uses branded content in six popular multimedia formats to increase their brand exposure, search rankings, and website traffic.
BlueHVACMedia, a specialist marketing service provider for HVAC professionals, has launched new marketing campaigns that utilize hyper-targeted multimedia to capture local leads who are actively looking for HVAC services in their respective areas.
More information about hyper-targeted multimedia campaigns, marketing for HVAC professionals, and BlueHVACMedia can be found at https://bluehvacmedia.clientcabin.com
While traditional advertising strategies rely on having thousands of consumers see an ad placement, with a small percentage of those thousands clicking on the ad, the recently introduced marketing campaigns from BlueHVACMedia take the opposite approach. Using hyper-targeted content, their strategy puts information about their client’s brands in front of consumers only when they are looking to make a purchase.
This strategy can be particularly effective for HVAC businesses, as research shows most consumers are likely to look for a local professional using online search engines. By leveraging market research and Search Engine Optimization techniques, BlueHVACMedia places multimedia content about their local clients, near the top of the search results within a reasonable timeframe.
Each piece of multimedia content helps to increase brand awareness in two separate ways. By including links back to the client’s main page, and information about their brand, content can lead potential customers directly to a client’s landing page. Since each piece of content is optimized to rank highly for different keywords, this can vastly improve the reach of many small brands.
The strategy also helps businesses to build their “domain authority,” which is a factor used by search engine algorithms to determine which pages should rank near the top. Every time a new piece of content is added with links back to a business’s website, it indicates to the algorithm that the brand is relevant, interesting, and reputable, and so should be ranked higher in the results.
BlueHVACMedia works with HVAC professionals of all types across the United States, and with suppliers for all major brands. However, due to the unique nature of this content marketing strategy, not all brands will be ideal candidates. Business owners can use a contact form on the company’s website to request more information or to determine if their brand is a good match.
A spokesperson for BlueHVACMedia said, “We help you to reach your best clients by crafting meaningful hyper-local ads and media coverage. If there’s a service you offer in a specific location, neighbourhood or region, we help you get seen.”
More information about BlueHVACMarketing, and multimedia content campaigns, can be found at https://bluehvacmedia.clientcabin.com