Shopify SEO Guide: How Can You Increase Organic Traffic to Your Store?

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( — January 30, 2023) — Shopify is an e-commerce platform that enables merchants to create an online store to sell their products. According to Builtwith, over 4.4 million eCommerce sites are built with Shopify. 

Shopify also provides tools for store owners to manage their inventory, process payments, and customize the look and feel of their store. Shopify also provides additional features such as analytics and mobile commerce.

However, creating an online store is not sufficient. You need to optimize it to rank it higher in search engine results. Here is where Shopify SEO comes into play.

What is Shopify SEO?

Shopify SEO is the process of optimizing a Shopify store to help search engines more effectively discover, crawl, and understand the content of your website, making it easier for customers to find your store. This includes optimizing page titles, meta descriptions, and URLs, as well as creating keyword-rich content, meta tags, and image alt tags. 

Shopify also provides several resources that can help you improve your store’s SEO, such as the free SEO Checklist, the Shopify SEO Analyzer, etc. If you are seeking ways to improve your store ranking on Google, you need to follow a great Shopify SEO strategy. 

But if you don’t know where to start Shopify SEO, opting for Shopify SEO services can turn out to be a great option. Before you go ahead, you need to know the ways to improve organic traffic to your store. In this guide, we will discuss the same.

Tips to improve organic traffic to a Shopify eCommerce store

Focus on SEO: Search engine optimization (SEO) is one of the best ways to boost your organic traffic. SEO involves optimizing your website to make it easier for search engines to find, crawl, and index your web pages. By optimizing your website, you can show up in more search engine results, which can result in more organic visitors. Make sure to optimize your titles, descriptions, alt text, meta tags, and content to make it more search engine friendly.

Create Quality Content: Content is one of the most powerful and cost-effective marketing strategies available to eCommerce businesses. Quality content can help you attract more organic traffic and boost your online presence. Create helpful, relevant, and engaging content that appeals to your target audience. Make sure to include keywords in your content to optimize it for search engines and make it easier for people to find it.

Optimize for Mobile: More people are using mobile devices to access the internet these days, and search engines are taking this into account when ranking websites. If your website isn’t optimized for mobile, you’ll have a much harder time ranking well in search engine results. Make sure to optimize your website for mobile users so that you can get the most organic traffic possible.

Build Links: Link building is an important part of SEO. Having quality backlinks from other websites can help you get more organic traffic as it signals to search engines that your website is credible and trustworthy. Start building links by creating quality content that other websites want to link to and reach out to relevant websites to request links.

Utilize Social Media: Social media is a great way to drive organic traffic to your website. With platforms like Facebook, Instagram, and Twitter, you can reach a huge audience and make your content more visible. Make sure to create posts that are optimized for each platform, share links to your website, engage with people, and use relevant hashtags to get the most out of your social media campaigns.

Leverage Influencers: Influencer marketing is a great way to attract organic traffic. Find influencers who have an audience that is relevant to your business and collaborate with them to promote your products. They can help you reach a larger audience and make your content more visible, which can result in more organic visitors.

Run Google Ads: Google Ads can help you get more organic traffic. By running ads, you can increase the visibility of your content and make it easier for people to find you. Try to match your ads with the keywords that you are targeting and experiment with different tactics to maximize your results.

Use Google My Business: Google My Business is a great tool for businesses to get more organic traffic. It’s free and easy to set up, and it can help your business show up in more search engine results. Make sure to fill out as much information as you can and add photos and videos to make your business more visible.

Optimize Your Images: Images can be a great way to attract organic traffic. Make sure to optimize your images with relevant titles, descriptions, and alt text so that they can be found in search engine results. You should also try to compress the size of your images to make them load faster and improve your website’s performance.

Analyze Your Data: Analyzing your data is an important step in improving your organic traffic. Use tools like Google Analytics to track your website’s performance and identify areas that need improvement. Review your organic traffic sources, keywords, and landing pages to determine what’s working and what’s not.

The Bottom Line

Organic traffic is essential for any eCommerce business, and it’s important to take steps to improve it. By following the tips outlined in this article, you’ll be able to boost your organic traffic and get more people to come to your Shopify store. 

However, SEO is constantly evolving. It can be difficult for an eCommerce store owner to stay updated with the latest SEO trends and focus on their business at the same time. So, it is recommended that you hire a professional digital marketing agency that specializes in Shopify SEO services.