Inbox Insight appoints new CEO, North America: Aaron Bailey

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B2B Demand Generation and Content Amplification specialist, Inbox Insight, appoints former President of DZone, and industry veteran Aaron Bailey as its new CEO of North America. The move is part of Inbox Insight’s next-level growth strategy to expand its presence in the US.

His appointment comes at an exciting time for Inbox Insight following the $25.5m Mobeus supported MBO in 2022. Full details can be found on the news section of the company website,

Leveraging decades of experience in B2B demand generation, Bailey joins Inbox Insight from DZone, one of the world’s largest online communities and leading publisher of knowledge resources for software developers, where as President he led the company’s accelerated growth. Prior to joining DZone, he was Chief Operating Officer of and has held senior leaderships positions at Purch and RELX.

“I am thrilled to join Inbox Insight at such a pivotal moment for the company. I have a passion for building teams and creating cultures that individuals want to be a part of – its something I’m most proud of. My job as CEO is to create the internal culture that empowers my team to build for the future while keeping what matters to our customers most front of mind. It’s all about listening, positive energy and following through. This will be critical as we build out our team in the US and scale the business,” said Bailey.

Taking on leadership and development of Inbox Insight’s US business, Bailey will further build on the brand’s already strong reputation for trust. The focus in the US, as well as that of the rest of the executive team in Europe, is on continuing to build and expand Inbox Insight’s offer and the high-quality products, market intelligence and experiences that its customers have come to expect from the brand.

“We are excited to expand our executive team as the company moves into its next phase of growth,” commented Jamie Hendrie, Founder and Managing Director, Inbox Insight. “Aaron has the skills, talent and experience to bring our senior US team together to drive transformational growth for the company in the US market.”

Founded in 2010 and with offices in the UK, US and South Africa and serving a global client base including some of the world’s largest technology and professional services companies, Inbox Insight enables B2B brands across the globe to build and scale innovative, full funnel demand generation solutions that drive demand, generate leads, and improve pipeline results.

Date of Publish: 08/02/2023