A pioneering business education firm is sharing strategies on how to reduce startup costs through effective beta testing.
IdeaPros has published a new article aimed at prospective entrepreneurs who want to ensure product-market fit and reduce startup costs. “Beta Test Like a Pro” shares strategies that have been developed and continually used by the company’s mentors, who are also active business creators.
The article can be accessed at https://www.ideapros.com/blog/app-beta-test-model
“Once you get close enough to share your product or app with other people, you are ready for the next step: beta testing,” the company said in the article. “You can beta test anything from a product on a shelf to a web-based app.”
One of the primary factors IdeaPros asks readers to consider is the size of the testing group. It explained that not all products require a large group, but software applications may require hundreds of testers in order to determine the load capacity of servers or the quality of the user interface.
Another consideration is the type of tester. According to IdeaPros, testers generally fall between two categories: technical testers and influencers.
Technical testers, it said, are helpful in finding manufacturing flaws in products and bugs in software. Meanwhile, influencers have the added advantage of having followers, who can be turned into paying customers once the product goes to market.
IdeaPros also stressed the importance of keeping testers engaged and simplifying the feedback process. It further added that keeping all communication channels private is also essential, as feedback coming from testers may not always sound positive.
The company, however, advised prospective entrepreneurs to not be discouraged by negative feedback and instead use them to make improvements in the product or app. “You will learn what’s the best thing for your clients and what you need to do to make it the best app or product possible.”
About IdeaPros
IdeaPros was established by professional business creator Frederick Cary to fill a gap in the market for a more accessible means to obtain quality business education. In addition to its courses and a partnership program that has created over 350 startups, the company regularly publishes in-depth articles that cover various topics about entrepreneurship.
These materials can be accessed at no cost at https://www.ideapros.com