NFC Digital Business Card Alternative: Gray Water Ops Smart Coin Launched

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Veteran-owned merchandise manufacturer Gray Water Ops has new challenge coin design options available for businesses looking to take their challenge coin game to the next level. You can now include an embedded NFC NTAG216 microchip in the center of the coin.

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This service, the company says, is ideal for businesses looking to create more personal merchandise for their customers, members, or frequent shareholders. Their new paten gives them exclusive rights to mint custom coins with the NFC capability. While any requested chipset could be used, the company says the most common NFC tag used is the NTag216 chip.

With Gray Water Ops patented NFC chip integrations, the coins can be programmed to serve a wide range of functions. When passed over a requisite receiver, they can link to customer loyalty programs, exclusive deals, or member only websites. Tap any NFC enabled smartphone to the coin and a programmed event happens. If using them as a digital business card, the coin holder would save their contact info on the chip. Tapping the smartphone to the coin initiates a request to add the contact info to the phone. Once accepted, the info on the coin’s chip is instantly transferred to the contacts of the receiving phone.

Another popular use is including a promotional website link or private web address, that can only be accessed through the coin.

These challenge coins have the added benefit of being a coin that can be carried in their pocket. Never be out of business cards because this gives each holder a digital version as well, making them a more classy option than a paper card.

The Gray Water Ops design team is able to create custom artwork for these coins based on customer requests and for no additional charge. In the past, they have created original designs for a range of different businesses and organizations, including some well-known names like NASCAR.

Their coins feature a central solid brass housing which contains the NFC chip, and which can be plated on both sides with a variety of materials such as shiny silver or gold, antique copper, black nickel or bronze finishes with liquid enamel paint, laser edge engraving and more. The company also allows customers to select from several edge options including reeded and beveled. Customers can also request that coins be crafted in custom shapes as well.

As a veteran-owned business, Gray Water Ops adheres to the highest standards of community and quality. They have proudly served the veterans’ community for years, and donate a portion of select sales to organizations providing healthcare and other forms of aid to former service members.

Interested parties can contact Gray Water Ops for a custom quote. Bulk orders start at 100 coins, with discounts available depending on the size and design of the order.

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