Consumer Engagement Platform For Product & Customer Activity Tracking, Update

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rfxcel has announced updates to its consumer engagement platform that empowers brands to connect with customers more efficiently.

The recently enhanced platform helps companies drive growth by leveraging product and consumer behavior data from their digital supply chain. Companies can use the data to maximize customer engagement and provide the appropriate product information based on the demands of the consumers.

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The expansion of rfxcel’s consumer engagement platform coincides with a Forbes Magazine article about the importance of such tools in improving customer experience. According to the report, these platforms gather information about buyer behavior and overall brand satisfaction directly from verified consumers, which is a more accurate gauge of the brand’s performance. Further, the article explains that 85% of customers want companies to use firsthand information, especially if gathering such data also gives the customers exclusive perks and privileges.

rfxcel’s platform hyper-personalizes and hyper-targets every engagement and uses methods like apps, loyalty programs, exclusive content, contests, games, and chatbots to make the customer’s brand interaction memorable and enjoyable. These features also enable the brand to scale engagements quickly and efficiently because every customer in the program has opted into it and is actively providing data to the brand.

Unlike a data dump or auto-enrollment, where the brand needs to sift through active and inactive users, rfxcel’s platform focuses on relevant, active users only, giving the brand a better idea of their performance. With such detailed customer information, a company can also build better business intelligence which can be used for other aspects of the business, such as research and development, marketing and advertising, and sales.

In addition, rfxcel serializes each of the brand’s products to turn them into unique digital assets that can be traced and analyzed. The platform leverages advanced analytics to interpret customer data into information that can be used to improve the efficiency of the supply chain. rfxcel offers a single, multichannel app for the brand to monitor engagement and track customer activities and feedback.

The consumer engagement platform seamlessly integrates into the client’s existing systems. A dedicated team will also be assigned to the client, who will train and facilitate the brand’s transition into the new platform.

“Our platform is the foundation of a successful consumer engagement strategy. It transforms your products into digital assets with unique digital identities that you’ll use to reach more customers and bring them closer to your brand,” a company representative said.

More information is available at