NYC Times Square Billboard Advertising & Digital Marketing Case Study Released

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Houston-based marketing agency R.E.D Marketing Firm (+1-346-777-2147) has released a new case study highlighting a successful digital billboard campaign for Yield Hunt Game Chapter 2.

The marketing campaign, which sought to promote the second chapter of the popular game, saw digital billboards featuring on the Nasdaq Tower screen in Times Square. The new case study reveals that the client wanted to create excitement around the release, and chose Manhattan for its high traffic.

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With the latest release, R.E.D Marketing Firm emphasizes the adaptability of its team in adjusting to the demands of the project – helping the client to create tailored artwork to display on a 2336 by 1832 pixel screen.

During the campaign, the billboard was visible from 6 am to 2 am from Monday to Sunday, generating increased visibility for the game’s release. The content was displayed for 15 seconds every 5 minutes. The agency completed the project within seven days and notes that its success was due to careful planning and attention to detail.

According to the agency, unlike traditional billboards, digital billboards offer more flexibility, allowing businesses to display dynamic and interactive content that engages customers in a more meaningful way.

R.E.D Marketing Firm’s advertising service offers businesses the opportunity to reach their target audience through an expansive network of billboards in prime locations across the US and Canada. Businesses can advertise to their target customer demographics in high-traffic areas, such as shopping malls, transit stations, and other public spaces.

The agency notes that billboard advertising can provide real-time updates, so businesses can update their ads to reflect any changes in their marketing strategies, such as product launches or sales promotions. Clients can access key analytics and other measurable results to help them track the effectiveness of their campaigns, allowing them to make data-driven decisions in their marketing efforts.

A spokesperson states: “In today’s fast-paced digital world, traditional billboards are taking on a new form with the rise of digital billboard services. Gone are the days of static, one-dimensional billboards; digital billboards are dynamic, eye-catching, and highly engaging, offering unparalleled opportunities for businesses to connect with their target audiences in a visually captivating way.”

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