Business Card Design Mistakes You Must Always Avoid

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( — May 11, 2023) — Your business card is your first impression in the professional world. A well-designed business card can leave a lasting impression on potential clients and partners. 

It convinces the clients to call you after a meeting. In fact, your business card is a very cost-effective marketing tool for your services.  

In contrast, a poorly designed card can be quickly forgotten or make a poor impression. 

This article will look at common design flaws in business cards to help you make a good first impression.

1. An unclear plan 

A business card with a jumbled plan looks amateur and overpowering. Instead, your card should convey your services precisely. 

It shouldn’t be a mystery card. Instead, maintain a layout that is easy to read, clear, and simple to understand.

2. Tiny font size 

People with visual impairments have trouble reading small font sizes. The hard-to-read text gives a faint impression of your business card. Visually impaired people might even think you’re inconsiderate.

So make sure the size of the text is big enough to make it easy to read. Keep your text dimension somewhere around 8 pt or higher when in doubt. 

Moreover, don’t use too many different font sizes on the same card page.

3. Unacceptable font style

In business cards, you must keep the font style basic and simple. Fancy text styles only make your business card hard to read. 

Avoid decorative or cursive fonts, as they do more harm than good. Instead, use text styles like Helvetica or Arial that are basic and simple to read. 

4. Terrible colors

A funky color plan can make your business card look terribly immature. But, of course, it’s a different case if your field is all about playing with colors.

Make sure you only use colors that suit your business image. Specifically, use the color scheme in the brand logo to ensure consistency across all marketing materials.

5. Poor picture quality

Bad-quality pictures make your business card look crude. Therefore, the images used on your card should be of high resolution only. 

This way, even if you want to stretch or change the size of the image, it won’t get distorted. 

6. Overcomplicated designs

Avoid making your card too complicated with unnecessary designs or components. If your card’s design is straightforward, it will be easier to read and memorize. 

Likewise, a design appears sloppy if you use too many variations of any sort of detail. Remember, the card represents your services and not designing skills. 

Even if your business deals with art, complicated designs will only push away your clients!

7. Too much information 

A business card with too much information is difficult to read and overwhelming. If you stuff too many statements, it reduces the significance of your information. 

If you have more information to include on your business card, consider making it double-sided. It gives you more space to include important details or even personal messages. 

Or you can also get a digital business card to share your business website itself.

8. Ignoring the margin 

If you want personalized business cards, make sure they look neat and professional. 

Personalization can help your business card stand out and be remembered for a long. However, if not done the right way, it can break your business image!

So, know the printing requirements like the margins like the safety line, cut line, and bleed. Discuss these with a professional before designing your card to avoid printing issues. 

You may also use a unique shape for your business card to make it stand out. However, ensure it still fits standard cardholders and doesn’t make it difficult to carry around.

8. Contact information issues

Grammatical errors, typos, and incorrect information tell your client you’re careless about your branding. 

Proofread and verify that all contact information on your business card is accurate and up-to-date.

On the other hand, if you don’t share important contact information, your customers won’t know how to reach you. In fact, it will defeat the entire point of printing business cards.

So, make sure you include the following: 

  • Your Company Name
  • Your Name
  • Service or Job Title
  • Company Address (if)
  • Email Contact
  • Phone Number
  • Website
  • Social Media Handles

Over to you

Remember that your business card is an extension of your brand. So, make sure you avoid these common design mistakes. And you will create a business card worth standing out from the competition!