Voices publish a new report called “AI in the Creative Industry: Balancing Excitement with Ethics in Content Creation”. The leading voices online marketplace discusses the role of generative AI in the future and its potential effects on artists and creators.
The new report discusses the possible disruptions generative AI may have on the creative industry. Going beyond traditional AI which was previously used to improve creative content made by humans, generative AI can create entirely new content based on an intuitive algorithm.
More details can be found at https://www.voices.com/company/press/reports/ai-in-the-creative-industry
There were initial fears that this technology would inevitably replace humans and cause a massive layoff in the creative industry. However, the new report suggests that many creatives believe that the advancements will only create more job opportunities for them. In particular, more humans will be needed to oversee, manage, and create strategic plans for the generative AI to follow.
More repetitive or lower-order thinking tasks, such as audio transcription or photo editing, have a higher likelihood of AI adoption. Conversely, skills such as brand development and video recording will still need to be performed by a human. The new report suggests that 77% of respondents believe that generative AI may enhance human creativity.
Nevertheless, respondents of the study talk about the need for a more ethical approach to AI development. Though the technology is useful, it should also be carefully implemented to avoid a massively negative disruption. Moving forward, respondents of the new study suggest following a “three-C” framework for AI: consent, credit, and compensation.
This is especially important in the voice industry. Voices clarifies that AI-generated voices recreate actual tones and pitches made by professional voice artists and usually do not give credit to the original voice. The three-C framework is crucial for anyone looking to use generated AI for voice-overs, voice dubbing, or anything related to the voice industry.
That being said, Voices explains that generated AI may have the least impact on the voice industry compared to other creative industries because businesses still prefer hearing a real human voice.
As stated in the report, “Even though generative AI is advancing at a rapid pace, we’re not relying on AI to make the majority of our content just yet. This is especially true in the voice industry, where creators still have a preference for real human voices.”
Interested parties can find more information by visiting https://www.voices.com/company/press/reports/ai-in-the-creative-industry