The Probiotic Industry: Current State in 2023 and Future Growth for 2024 and Beyond

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( — June 25, 2023) —

The global probiotic industry is experiencing tremendous growth as demand for gut health solutions rises. Estimated to be worth $50 billion in 2023, the probiotic market is poised to reach $70 billion by 2024, according to market research. This growth is propelled by increased awareness of the gut-body connection and a desire for natural remedies over pharmaceutical drugs. 


Probiotics are living microorganisms known as “good bacteria” that provide health benefits when consumed in adequate amounts. Probiotics can be used to treat a variety of conditions related to gut health and beyond, including:

  • Irritable bowel syndrome – Probiotics improve IBS symptoms and gut motility, reduce inflammation and improve symptoms like bloating or diarrhea.

  • Inflammatory bowel diseases – Probiotic strains are shown to enhance gut barrier function, modulate inflammation and maintain remission from disease.  

  • Eczema and other skin conditions – Beneficial gut bacteria support a healthy gut lining and balanced immune response. Certain strains taken orally or applied topically can improve skin hydration and pH.  

  • Mental health disorders – A balanced gut microbiome produces neurotransmitters like serotonin that regulate mood and cognition. Probiotics may help alleviate symptoms of anxiety, depression and OCD

  • Vaginal health – Probiotics containing Lactobacillus strains promote an acidic vaginal environment to prevent overgrowth of harmful bacteria that lead to infections. 

  • Respiratory illnesses – Probiotic use is linked to a reduction in upper respiratory tract infections. Healthy gut flora supports immune responses throughout the body.


How are Probiotics Made?

Probiotics are produced through a fermentation process using live bacterial strains, mostly from the Lactobacillus, Bifidobacterium and Saccharomyces genera. This process requires facilities, equipment and technology to isolate, grow, and package high quality probiotic supplements. Major investments are being made to improve and scale production to meet rising demand.  

The probiotic industry is closely tied to the supplements market but outpacing growth of the overall category. With a forecast CAGR of 7% from 2019 to 2025, probiotics will continue to lead the supplements industry which is projected to grow by 5.3% over the same period. Food companies are also including functional probiotic ingredients in products to meet wellness goals and capture market share.  

The global probiotic industry has significant growth potential in the coming years thanks to the emerging gut-body connection and clean living movement. Advancements in science and technology are improving the quality and applications of probiotics, opening the door for affordable yet impactful natural solutions to support health. For consumers, the future points to more convenient, targeted probiotic options for whole body wellness. The probiotic industry outlook remains strong.


1. What are probiotics? 

Probiotics are live beneficial bacteria that provide health benefits when consumed. They help maintain the natural balance of gut bacteria in your intestines. 

2. What conditions can probiotics help treat?

Probiotics are commonly used to treat digestive problems like irritable bowel syndrome, inflammatory bowel disease, diarrhea, bloating and constipation. They can also help improve immune function, vaginal health, and certain mental health conditions.

3. How do I choose a quality probiotic supplement? 

Look for a probiotic with multiple strains, at least 20 billion CFUs per serving, and strains like Lactobacillus and Bifidobacterium which are most researched. Higher potency does not always mean better, so choose a balanced broad-spectrum formula. Also consider delayed-release capsules and third party testing.

4. Are there any side effects to taking probiotics?

Probiotics are considered very safe, but in some cases they may lead to mild gastrointestinal side effects like gas, bloating, cramps or diarrhea. These are often temporary, but talk to your doctor if they persist or become severe. People with compromised immune systems should talk to their doctor before taking probiotics.

5. How often should I take a probiotic supplement?  

Most probiotic supplements recommend taking 1-2 capsules daily. For maintenance, you can take a standard dose of around 20-30 billion CFUs a day. Higher doses of 50 billion CFUs or more are common for addressing specific conditions. It’s best to start with a lower dose and slowly increase to find the amount that suits your needs and offers the best benefits with minimal side effects. Consistency is key, so aim for taking your probiotic on a daily basis at the same time for best results.

Probiotics can be a helpful supplement for both digestive and whole-body health. However, always talk to your doctor before starting any new supplement to make sure it is appropriate and safe for your unique situation. With an array of options available, choose a reputable brand and balanced broad-spectrum formula best suited to your needs.