Brand Perception & Audience Engagement For Building Trust, Guide Released

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London : Los Angeles (LO:LA) released a new report on branding and digital marketing, focusing on strategies for overcoming poor brand perception.

Recognizing that building a strong brand is a lengthy process, the new guide offers six proven approaches to building a stronger image – with practical tips for establishing consistency, creating a robust strategy, and monitoring progress.

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According to Oberlo, 88% of consumers cite brand authenticity as a deciding factor when they are making a purchase decision. The guide has been released in response to the growing demand for assistance in the online marketing space, helping more businesses to establish trust with their customer base.

Trust plays a pivotal role in the decision-making process for consumers, argues LO:LA, with 81% of customers considering it a prerequisite before making a purchase. Building trust allows companies to foster long-term relationships with their audience, resulting in increased loyalty and advocacy.

To address any issues related to brand perception, LO:LA’s guide emphasizes the importance of identifying the root cause and tackling it decisively. By conducting thorough market research, businesses can learn more about customer sentiment and uncover the areas that contribute to negative perceptions – allowing them to implement strategic changes to positively impact their image.

By aligning marketing strategies with the needs and preferences of their target audience, businesses can deliver messages and experiences that resonate with customers based on data-driven decisions.

Consistency is also emphasized; maintaining consistent messaging and visual identity across all touchpoints helps build familiarity and reinforces brand recognition. The guide advises businesses to prioritize customer engagement and service, as these factors contribute significantly to a positive brand experience.

To support business owners in developing a stronger brand, LO:LA offers a unique solution known as the Brand-in-a-Box service. This includes guided content creation, incorporating the insights gained through an in-depth consultation process. Businesses can create impactful marketing campaigns that align with their vision and resonate with their target audience.

A spokesperson states: “We bring big agency and in-house experience matched with the flexibility, attention, and ‘outside the box’ thinking of an independent shop, all while never sacrificing quality and always turning out compelling creative made with love.”

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