A martech firm is introducing a content marketing system that will allow dentists to improve web visibility by leveraging Google’s own ranking criteria.
Ibex Media has created a content marketing service designed to fast-track authority-building for dentists online, allowing them to improve web discoverability and ranking among search engine results pages (SERPs). The service is aimed at dentists in Canada and is steadily being rolled out to several cities, with the latest being Ottawa.
More information is available at http://ibexmedia.ca
Ibex Media’s authority-building process relies on a content creation and distribution system that enables web omnipresence. The system can create branded content at scale, which it then disseminates to over 400 websites, many of which have high domain authority scores.
“If one were to manually place content on even just a fraction of the websites in our network, the cost and hours needed would be tremendous,” a spokesperson for the company said. “Our system does it all for you for a nominal fee, and the results are almost instant.”
Ibex Media explained that it can achieve immediate improvements in search rankings due to how Google selects which platforms to position higher in its SERP. For instance, high-authority news publications, blogs, and video sharing sites like YouTube are perceived as more valued than other types of publishers, such as a business publishing on its own blog.
“Our network of platforms has been carefully curated for their ranking power, so being featured on any of them can give your clinic an instant boost in visibility,” the representative said, adding that the diversity of content Ibex Media’s system creates—which includes text, audio, video, and slideshow graphics—ensures that they are easily discoverable by users searching for relevant information.
The marketing firm further stated that its approach can also assist in efforts to get into Google’s “3-pack” section—the upper section of Google’s first page that displays its top three results. According to Ibex Media, being included in this section requires a demonstration of prominence, which its system is designed to assist with.
Ibex Media is currently focusing on the dental industry, but it is also open to working with small businesses in other fields, such as contracting businesses and local establishments, and professionals like lawyers, realtors, and consultants.
Interested parties who want to schedule a discovery call can submit a request through http://ibexmedia.ca