Michael Driggers Jr. has announced the latest update to his Authority Positioning Mastermind course for coaches looking for a Done-For-You business program.
The recently expanded program is specifically aimed at individuals seeking to position themselves as authoritative figures in their respective industries. This course empowers coaching and consulting professionals, enabling them to strengthen their personal branding and elevate their status as subject matter experts, industry influencers, and thought leaders.
Those interested can find additional details at https://mikedriggers.com/
A recent study from Edelman confirms authority positioning’s potential as a powerful marketing method: according to the research, thought leadership influenced the opinion of 90% of C-level decision-makers about another company. Michael Driggers Jr.’s newly updated program on authority positioning leverages these insights, giving the participants tools to establish credibility, build trust, and enhance their influence through expert branding and leadership development.
Further, the Edelman study found that standalone content marketing does not have the same effect on decision-makers, with only 17 % perceiving readable content as “very good” or “excellent.” An article from Forbes investigated the factors behind these statistics and found that while content marketing solves problems, aims to sell, and focuses on quantity, thought leadership lets marketers set the tone for the industry narrative, sparks conversation, and facilitates a forward-thinking approach.
The Authority Positioning Mastermind course taught by Michael Driggers Jr. is a strategically planned 8-week program. The course teaches the basics of becoming a go-to authority in a given niche, creating high-quality information products, and successful coaching programs. The main objective is to equip participants with tools to launch a scalable coaching business within three months, with a 7-8 figure earning potential.
The course gives access to Michael Driggers Jr.’s five teams, including a content, marketing, and commission-only sales team. With the 10-step DFY program, the final goal is to set coaches up for success, helping them build a business and acquire clients.
About
Mike Driggers is the man behind the program and a leading marketing authority agent with over 30 years of experience. In addition to courses and programs, Michael Driggers Jr. has also written several books.
A previous participant said: “Grab a pen and paper, then get ready to catapult yourself to new heights with Michael Driggers Jr.’s principles in getting everything you ever wanted in Life and business. He is clear, concise, and inspiring!”
Interested parties can find more information at https://mikedriggers.com/