(Newswire.net — November 24, 2021) — If you’re thinking of boosting your Instagram presence, read on because we’ve got you covered on everything you’ll need to consider when creating those captivating Instagram stories!
1 – Create And Promote Contests
If you’re still in the process of establishing your brand’s presence, it’s a great idea to hop on the Instagram train. With Instagram, you’ll be able to create a series of contests that will entice new Instagram followers. In essence, this gets them active and interested in your services or products.
When it comes to organizing a contest, there are several things you’ll need to consider. These involve factoring in terms and conditions and running them through both marketing and legal teams, appealing to local influencers, creating eye-catching visuals, using ads to promote your contest, and catching the attention of followers. Besides all of those mentioned, you’ll still need to determine the purpose of your contest.
Promoting and creating your Instagram contest will help you to reach your desired target and it will build the overall persona of your brand. While putting things in place, keep in mind that you cannot make your contest one that does one-and-done entries. Engaging with participants is also another creative tactic that works and you can also suggest that they tag the brand on their personal account.
2 – Use Instagram Ads
The main point of Instagram Ads is to simply reach your target market by promoting services, products, a contest, an influencer post, or a grand opening. When it comes to ads, it’s a good idea to start small. This creates the perfect opportunity for you to determine your targeting strategy with your budget in mind.
Ads allow you to target certain demographics, ages, locations, interests, behaviors, languages, gender, and connections with others. Since both Instagram and Facebook are now connected, you’ll be able to make use of your budget on any platform that you choose.
3 – Convert Your Profile To Instagram For Business
Even if your profile isn’t verified yet, you can still change the account from a personal one to a business profile. This aids as you establish your credibility and your brand. However, when you actively make the switch, you’ll be allowing the analytics to kick in. This just simply means that you’ll be able to get a better idea of your followers, their activity levels, their engagement, their posting time, and a ton of other crucial details.
With the all-new business profile, your customers and fans will have easier access to you. In essence, they will be provided with a button that allows them to contact you directly through your DM or your email. Additionally, it’s also a good idea to ensure that you link your business profile to a Facebook page for your business.
4 – Use Instagram Tools
Instagram provides its users with follower-building tools, publishing tools, analytic tools, and endless others to aid with your efforts. However, it’s best to research the different types of tools so that you don’t get shut down for using bots on your account. For the most part, it’s easy to build an authentic following through ads that redirect your Instagram followers to your website.
Instagram also offers several publishing tools. These include Buffer, Hootsuite, Grum, Cyfe, Kissmetrics, SquareLovin, and many others that offer analytics. So, before selecting one, don’t forget to do some additional research to ensure that they meet your needs.
5 – Use And Don’t Abuse The Right Hashtags
A rule of thumb when using hashtags is simply 2 or even 3 for each post that you put out. This still applies even though there are multiple hashtags that suit your service, brand, or product. Hashtags should be relevant to what you offer, they should be relatable and of course consistent.
Some companies use hashtags too much. When users see this, it often comes across as spam. Your hashtags should be used to bring the appropriate customers to you. They should help you to attract customers who will convert.
Instagram statistics have stated that most people tend to use #love even if it isn’t related to their posts. If you want to be successful, then you should refrain from doing this.
6 – Capitalize On Instagram Stories
Instagram stories are one of the most popular features of Instagram. These stories can be used to drive up your engagement tactics. With the use of stories, you can have an influencer post to your stories to raise your brand awareness. You can even host lives with dedicated Q&A sessions.
If you didn’t already know, followers generally love being able to interact with founders. They also go hard for discount codes, and other tactics that are appealing. If you want a better insight, you can get this by simply posting polls on your stories. This will tell you what they prefer if given a choice.
Instagram stories were created to draw attention to content that you publish. So, if you decide to include a product in your story, it’s a great idea to do a segment with a catching title such as “highlight.”
7 – Work With Influencers
If you want your brand to reach new and exciting heights, you can work with influencers. These influencers will do sponsored posts. This gives you a chance to work on a strategy with them that captivates the attention of your audience.
When working with influencers, it’s a great idea to allow them to be who they naturally are and you can create a very strong and effective partnership that lasts a lifetime. While they may work for you, their insight is highly valued since they already know how to speak to audiences. This provides the perfect opportunity for your brand to grow!