(Newswire.net — November 18, 2022) — The holidays are a busy time of year for everyone, especially for digital marketers. Between taking care of clients and managing your workload, you may find yourself looking for ways to streamline the work process. And even though you know how important it is to understand consumer behavior during the holidays and beyond, figuring out how to target those consumers can be challenging when you’re busy with other tasks. Here are five experts that will help ensure your holiday marketing campaigns hit their mark.
1- Opt for Email Marketing
Email marketing is still an effective way to reach customers. Email marketing allows you to target your most likely buyers and can be used throughout the holiday season. It is a wonderful way to get customers that may have already purchased from you or are in the process of buying from you. It’s also a good idea to use email marketing for new customers, as it allows them to take advantage of your offers without having to spend extra time researching products or services on your site.
2- Work with Influencers
You don’t have to look far to find a celebrity or blogger with an audience relevant to your business. But influencers come in all shapes and sizes:
- Local influencers (e.g., local business owners) may be good for reaching out to new customers in your area, especially if you’re trying to get the word out about a new product or service.
- Regional and national influencers (e.g., bloggers) can be great for expanding your reach across state lines or even internationally. This can pay off when it comes time for holiday shoppers from other countries looking for something special from their home country while abroad during the holidays. Who might not know where else they could find what they want.
3- Use Geofencing as a Remarketing Strategy and Target Shoppers Locally
Geofencing is an incredibly useful digital marketing strategy. It allows marketers to target customers within a specific geographic area and deliver ads based on their location. For example, if you own a bike shop near the beach, you can create a geofence around your store to geo-target people near it. This could be as small as one block or as large as five miles away from your business location; it all depends on how far away from your home base you want to reach out to potential customers.
4- Turn Up Social Listening
Social listening is an excellent way to learn about your customers and their interests. Social listening involves monitoring many social media channels for relevant conversations about your brand and its competitors and content ideas that you can use to create original content.
5- Don’t Underestimate the Power of Mobile
Mobile marketing is an important part of digital marketing, as it’s a way to reach consumers on the go. Mobile devices are an opportunity to market directly to consumers. There are many different ways you can utilize mobile marketing, such as the following:
- Create a mobile-friendly website that allows visitors to easily navigate through your site and find what they’re looking for
- Offer special deals or promotions only available via mobile devices.
- Promote your company’s social media accounts on your website so people can follow you there too
In the end, holiday shoppers are still people. They’re also consumers who need to be sold on your brand. And they want to hear from you in a way that makes them feel like they can trust you and connects with them on an emotional level, so while it’s important not to overlook the more traditional channels when marketing during this time of year — print, television, and radio ads — don’t forget about email marketing as well.