(Newswire.net — June 8, 2017) — One of the main reasons why many startups fail is poor content marketing. Nowadays, content marketing is a “must have” and usually decides the faith of your business. Even if you’re on the market for a long time, you need to generate new leads. If you fail to engage and entertain your audience your business probably won’t go so well. But why companies fail at content marketing? What are four most common reasons for their failure? How to avoid failure? Let’s try and answer these questions through simple examples.

What you should beware of

Poor content quality

Most companies don’t try too hard when it comes to their online content. It’s not enough to just place all the facts and hope that it’s enough. Your content needs to be compelling, engaging, dynamic. It needs to motivate your audience and that’s not an easy thing to do. So, if you notice that your content marketing is not giving positive results it’s time to change things. You don’t want to wait until it’s too late, there’s a point when it’s too late to take action. The best thing you could do in this case is to get a professional research writing help on MyEssayWriting.co.uk. There’s a lot of content writing services that can create extraordinary content.

Social networks engagement

It’s not enough to create a good content. You need to invest in its marketing so you could reach a wider audience. Social networks are the best place to spread the word about your business, but you need to know what you’re doing. DiGiorno pizza company failed at their content marketing this way. When DiGiorno introduced #WhyIStayed hashtag on Twitter they made a huge mistake. They weren’t aware that this same hashtag was already in use and for a completely different purpose. This hashtag was related to domestic violence campaign so DiGiorno didn’t get the results they were hoping for.

Forcing your content to the wrong audience

No matter how creative or interesting your content is, you need to know your audience. If you try to force your content to a wrong crowd you will certainly end up with failure. Apple is one of the best examples how forcing a content can turn against you. Most of you remember when Apple decided to place free music on everyone’s devices. So no matter if you like U2 or not you ended up with their free album. Also, they didn’t care if you had enough storage, they sent you the music anyways. They ended up with a lot of angry customers, and you can bet that wasn’t the result they were hoping for. So think about your audience before you start sending Christmas cards to everyone on your email list.

Listen to your audience

No matter how great your marketing team is, you can’t keep them locked in a room. Good content marketing is in touch with the world and current trends. You need to know what your audience is asking for and what they are interested in. If your marketing team is not in touch with the demands of your audience then failure comes knocking.

Nesquik had a taste of failure for the same reason not that long time ago. They started a large-scale campaign which included a holiday called “National bunny ears day”. Part of this campaign was an app that places chocolate bunny ears on your head when you take a selfie. There was also hashtag included on Twitter. Now, this was all well and good with one little problem nobody knew about this holiday and nobody was interested in it. So Nesquik launched a large, expensive campaign that was interesting to nobody but their marketing team. 

Marketing is like a living organism, it evolves, grows and needs to be properly fed. Sometimes even the largest companies fail to market their content in the right way, as we saw. But then, they never repeat the same mistake because they learn from experience. So learn from mistakes, but don’t make them all yours. The best way to learn is to keep in mind other people’s errors. Learn from the best, explore best practice experiences, and always listen to your audience. Your audience will always feed you with enough information so learn to process that info. The end result will be a great content marketing strategy and success all the way.

What do you think is the most common problem with content marketing? How do you deal with marketing and are there any positive examples you know? Let us know in the comments section, have fun!