(Newswire.net — July 5, 2017) — If you are new to marketing or you have been in the industry for many decades, you can always benefit from learning something new. Knowledge is power and having the right information can really help you stand out from the rest. Marketing is a competitive business and having more than a few tools in your belt will help you succeed. Today, we are going to learn three powerful e-commerce marketing tips that can take your campaign to the next level!
Utilize Artificial Intelligence
When it comes to e-commerce marketing, most people don’t automatically think about artificial intelligence. But thanks to recent innovations that just might change! A number of highly intelligent entrepreneurs have been working with leaders in the AI industry and coming up with solutions that are changing the way we market. Take Gurbaksh Chahal for example. Chahal’s recent company Gravity4 is focused on marketing using the cloud along with impressive AI software. This two-prong approach helps marketers just like you dive deeper into your target audience and target them with unreal precision. This not only helps you learn more about your customers but also increase your ROI at the same time.
Chahal has accomplished this by providing the company with amazing leadership. Not only does he build companies and technology that help people, this businessman also gives back to the community that he is part of by getting involved with different non-profit organizations. This mixture of goodwill and business smarts has helped Chahal make a name for himself not only in the United States but the world!
If you want to stay ahead of your competitors, you’ll want to utilize artificial intelligence marketing too. This is a relatively new field of marketing, and one that is definitely worth getting a head start on. There are a few guides currently online that explain how to get started, but working with a mentor could be your best option.
Keep Up with The Latest Social Media Platforms
Social media is always changing. It seems that every few months a new social media platform comes online. These new websites often attract users by the millions. As a marketer, it is your job to keep up with these trends. As you already know, social media marketing is a powerful tool that you can use to get closer to your customer base. But keeping up with all these platforms can be difficult.
While you might be huge on Facebook, your Instagram account may look like a ghost town. If this is the case, you may need to hire a social media manager to help you. These managers will keep each of your social media platforms running smoothly and even help with interacting with your potential customer base.
At the very least, you need to have an account on Facebook and Twitter. The other social media platforms that you take out accounts with need to be relevant to your business. So, if you sell homemade products or clothes, for example, you’ll want to be on Pinterest and Instagram. If you purely work with other businesses, you’ll want an account on LinkedIn. It’s best to limit your platforms to those you can update regularly unless you can afford to hire someone to help you as mentioned above.
Newsletter Still Work
As a marketer, you know all too well that newsletters are really helpful in keeping in contact with customers. But over time, with the advancement in technology and the rise of social media marketing, newsletters are often forgotten about. This is really sad because the newsletter still has a place in the world of marketing and can be a great way to offer time sensitive deals to customers. For those marketers who still put the effort into developing newsletters, the rewards can be great!
So, if you are new to marketing or you want to go back to your roots, why not develop a monthly newsletter to improve your overall ROI? For more information on how to develop a powerful newsletter that will speak to your customer base, please check out this link.
These simple tips can help you design a powerful e-commerce marketing campaign that works! Some of these tips are simple and only require hard work to implement, while others are high-tech and will require a little more thought. But no matter which of these tips you use, make sure that you always do your homework. If you do, then you will start seeing more return on your investment and success in the highly competitive world of internet marketing.