(Newswire.net — August 10, 2017) — Whether you know it or not the life blood of your online store is sales. And sales can only take place if you get the right kind of visits to your store. To attract these visits, you must have an effective traffic strategy in place – a strategy that targets and attracts buying visitors to your store. Anything short of this is a disaster waiting to happen for your business.
The key thing to bear in mind is – you need traffic to your online store, and they must be the well-targeted visitors that are ready to pull out their wallets and hand over their dollar bills to you.
The question is how do you attract and direct these visits to your ecommerce site?
In this article that’s what we aim to explore, to look at proven strategies implemented by successful marketers to grow their ecommerce businesses.
Share, Share, and Share Valuable Contents
Sharing valuable and useful contents does two things for your brand: First, it positions you as an authority in your niche. I believe, you understand what that means for your business – you capture and retain top of the mind share of your customers. Secondly, through your contents you build trust with your audience. This is very important for business. Remember, people most often than not, do business with those they trust – this includes purchasing online. Once you are able to gain their trust through sharing timely and relevant contents – you’ve secured for yourself a loyal customer base.
Identify Where Your Prospective Customers Are and Be There
Social media has made it easy for businesses to build closer relationships with their customers – this wasn’t so before. Today a business can easily listen to the pulse of their customers, learn the languages the use, understand their pain-points and build warm relationship with them. Leveraging social media, smart businesses have been able to turn their loyal customers to brand ambassadors. Incorporating this into your marketing strategy not only drive traffic to your store, it also builds up a base of loyal, raving fans for your business.
Maintain a Consistent Tone across Channels
Branding and maintaining the same brand voice ensures that your customers have the same user-experience across all channels. This removes the ubiquitous and confusion for the customer.
Setup and Build up Your Mailing List
Another great channel to drive qualified leads to the online store. Make it easy for your visitors to give you their email address. Use plugins and signup forms to collect user emails for mailing purposes. With this emails, you can send useful tips to your subscribers, and also promote your products.
Set up Direct Response Ads
Running ads for your store is another proven strategy to drive qualified traffic to your site. It is a great tool if you’re just starting out and needs to maintain a cash flow immediately. This service include all Pay Per Click ad services, SEM, Facebook ads, twitter and Instagram. Utilize these tools to get your first sales and generate some buzz for your business.
Alright, there you have it, 5 proven traffic strategies to get your ecommerce business off the ground.