Social Media Marketing for E-commerce Business — What You Should Keep in Mind!

(Newswire.net — March 2, 2018) — Today social media has got more integrated with online business ventures like never before. Internet savvy entrepreneurs and business owners will go on using the popularity of social platforms like Facebook, LinkedIn and Twitter to get more and more customers. They will also use social platforms to interact more with their already existing customers. The difference between social media and e-commerce businesses has reduced a lot, and the growing trend of social commerce reflects that adequately. In this article, you will learn why social media can impact your business and how you can take advantage of it.

Recent Trends in Social Media Marketing

We have seen that current trends reflect the fact that both B2B and B2C businesses are using social media aggressively for their e-commerce purposes. The use of Facebook is massive, and it will continue to get bigger. Recent studies have shown that over 89% of mid-sized and small business owners use Facebook and around 70% of them feel that Facebook will be the most commonly used social platform for them also on a personal level. About 80% business owners have revealed that they will be investing more time in social media marketing in 2018. Researchers have shown that the primary reasons for which small business choose to use social media are that:

1. 40% people have seen that their business has attracted newer customers.
2. 30% have used social media aggressively to promote their products and services.
3. 15% convey the information regarding their company to customers via social media.
4. 15% use it keep contacts with their already existing customers.

Many small businesses use Twitter to reply to complaints and grievances from customers who have tweeted against them. A company like Lenovo increased their sales by almost 20% by doing just this a few years ago. When customers get contacted in real time, it reflects that the business will care about the customers and make efforts to communicate and rectify any problems which customers might be facing. The internet has made us accustomed to getting instant responses to all our queries. So as an e-commerce business owner you must use your social media page to communicate with your customers, convey information like new upcoming deals or product details and also help to sort out customers’ problems via your social media pages.

How can you take the help from social media to bolster your E-commerce business?

1. Instead of spending much money on traditional modes of marketing and advertising, you can use social media for free to market and advertise your products. Many companies have got tremendous results doing just that. However, you will need to diversify your marketing strategies eventually, but social media will come in handy and save you many expenses.
2. The interaction between users over the internet with each other about your products will help in spreading the word around quite easily. This way you can reach out to new people and make your business grow more without even having to spend anything at all. Much more important than money, you would have also saved much time for yourself which you can now devote to focus on your business.
3. Publish customer reviews.Remember, users will always look for the experiences of other clients before finalizing to buy a product. Let your customers review your products and put both positive and negative reviews because this will reveal honesty on your part and will help in gaining customer trust. Also as discussed earlier, interact with customers and solve their grievances.
4. Put a Like and Tweet button on your e-commerce website to help customers share your products on their social pages as well.

You can visit the experts of Growr to learn how to effectively use social media to help promote your business online and generate increased revenues from the best professional digital marketing experts.

What is the reason behind the growing popularity of e-commerce in today’s market?

E-commerce has seen a massive boom in today’s internet savvy world primarily because of its mobile-friendly business model. One of the most successful tactics in modern business strategies has been the successful integration of e-commerce businesses with social media. Social media is highly popular on mobile phones and so is e-commerce and as a result, the coming together of these two was only natural.

E-commerce business owners have plenty of practical ways to generate increased revenues by using social media platforms. They can write about their products, the products which they sell, the range of the distance within which free deliveries can be made. You can also share photos and videos of the products which you would sell. Also, customer reviews should be published. Your social media pages will also serve as a customer care helpline for free as you can communicate with your customers via social media platforms directly. All these factors make social media a necessary tool for e-commerce business owners.